Short Story Looking Back - 1510 Words

Jem Finch Looking back, I don’t remember a specific time when my fascination of the Radleys began. It had just always been that way. I loved to hear the stories and rumors circulating in the town. I loved to imagine what Boo Radley was really like. It was almost more interesting than football, if that was possible. I had always feared them, yet, in retrospect, I loved fearing them, in a sense. My sister Scout and I wouldn t dare venture past their house in summertime play. The mysterious nature of them was exciting. When I met Dill, my fascination for the Radley’s grew even more. Dill stayed the summers with his Aunt Rachel, who was conveniently our neighbor. Once warned about the Radleys, Dill became more fascinated with the radleys’ than both me and Scout. The Radley’s had always been peculiar. Although it seems as if they had lived in Maycomb forever, they were seldom seen. They lived in a sad house with rotting shingles, which is where they spent most of their time. The town shunned them for their abnormality. Boo Radley, one of the sons, was especially distrusted. He had gotten involved with some of the Cunninghams from Old Sarum, which was almost a proper gang. When all members of the tribe stole a flivver and locked Mr. Connor, Maycomb s ancient beadle, in the courthouse outhouse, the town decided enough was enough. All members were to be put before the probate judge, who decided that they were to be put into the state industrial school. Although that wasn tShow MoreR elatedAnalysis Of The Movie Memento We Come Across A Diner Scene 891 Words   |  4 Pageswritten by Jonathan Nolan in 2000. Both Memento and â€Å"Memento Mori† tell a story about a man who uses photographs and notes to help him remember things as he searches for his wife’s murderer without the use of his long-term memory. Christopher Nolan produced a free adaptation of the shorty story, although the movie itself grasped the general concept it didn’t exactly stay true to the little details presented throughout the short story. One of the ways this is done in the movie is through Nolan’s editingRead MoreAnalysis Of A New Dress By Virginia Woolf1013 Words   |  5 PagesShort stories are not just stories that are short. Short stories are complex writings that most times portray the authors look on life. In 1944, an author named Virginia Woolf wrote the short story, A New Dress. This piece is an excellent example for showing the true elements of a short story. Character, point of view, setting, plot, motif, theme, and symbols are what make up a short story. In Woolf’s, A New Dress, most of these attributes are clearly laid out within the writing. This is not alwaysRead MoreStory Analysis : A Short Story1150 Words   |  5 PagesThe Short Story Analysis Short stories can share themes, motifs, symbols, consequences, and plot lines, even if there is never any intention to share a common element between the stories. The stories can be written close together or in different decades and still be linked to the one another. They can also be worlds apart with different meanings in the end, but that does not stop them from having similar ideas expressed within them. The following three stories, â€Å"Lagoon† by Joseph Conrad, â€Å"The RockingRead MoreAnalysis Of Valentine By Joyce Carol Oates921 Words   |  4 Pagesis one of the better writers of this decade; she has created masterpieces with her stories as well as her work overall throughout the years. In one of her short stories, Valentine, she creates a series of subtle hints to fairytales. Oates is known for alluding to different and all kinds of hints in her stories, but her subliminal references to fairytales have been one I have seen the most. Throughout the short story V alentine, Oates makes many nonchalant allusions to fairytales. Oates knows how toRead MoreLiterary Analysis of Chickamauga1349 Words   |  6 PagesSwift 1 Samuel Swift English 2312 Dr. Chuck Jackson 02/10/2011 Ambrose Bierce’s Twisted Naturalist Short Story â€Å"Chickamauga† The author of â€Å"Chickamauga,† Ambrose Bierce, created this short story as a naturalist visualization of the devastating effects that wars and battles had on the soldiers which fought in them. The short story â€Å"Chickamauga† is defined as naturalist literature because of the author’s employment of specific literary techniques which define naturalism, such as the way the authorRead MoreThe Common of Ellisons Battle Royal and Hemingways Soldiers Home1156 Words   |  5 Pages The authors have created these characters in the short stories to undergo changes, which help make it through tough events. The character development in the stories is important because it shows the changes and events that help shape and create the main characters of the story. Both authors shape the characters through contrasting events, making the characters change from a static to a dynamic character by the end of the story. The authors tie in both the past with the present to create a twistRead MoreMark Twain s The Celebrated Frog Of Calaveras County1543 Words   |  7 Pages The purpose of this essay is to help explore the history of Mark Twain’s short story â€Å"The Celebrated Frog of Calaveras County†, and how this short story was affected by the current events going on during the late 1800’s, Mark Twain uses of the surrounding around him to help both inspire and craft that into his stories, and lastly how Mark Twain studies and understanding of literary techniques to help form The Celebrated Frog. This essay will look into three different articles thatRead MoreAnalysis Of The Poem Carpathia 1552 Words   |  7 Pagesâ€Å"Carpathia†, a short story by the poet and memoirist Jesse Lee Kercheval. The short story was written for a segment in her book â€Å"Building Fiction†. The main plot is a fictional story about her parents in their honeymoon. The setting is in April 1912, when the titanic sank. Jesse Lee ’s parents were on the Carpathia, a ship that picked up the Titanic survivors. It also focuses on the role of women in society. In her book â€Å"Building Fiction† she explains the differences between a short story and a novellaRead MoreFeminism at Its Best810 Words   |  3 Pagesstereotype that had plagued the human brain for quite some time. Annenberg Learner states that the short story is based on a true event Susan Glaspell had covered in 1900 while working as a reporter for Des Moines Daily News (Annenberg Learner; Glaspell 179). At first, â€Å"A Jury of Her Peers† was known as a play by Glaspell called â€Å"Trifles.† A year later, Susan Glaspell adapted the play in short story form and titled it â€Å"A Jury of Her Peers† (Arp and Johnson 550). Susan Glaspell is known for her feministRead MoreEveryday Use By Alice Walker1031 Words   |  5 Pages The short story, â€Å"Everyday Use†, was written by Alice Walker. She has a well-known reputation worldwide from being a novelist, poet, short story writer, activist and feminist. Many of Walkers writings discuss iss ues facing African Americans. For her short story, â€Å"Everyday Use†, Walker focuses points on African Americans lacking understanding for their heritage. She uses a quilt as a symbol of heritage for her characters, Mama, Maggie and Dee. Alice Walker was the youngest of eight of a

Hypertension Causes And Treatments Health And Social Care Essay Free Essays

The most common medical status and taking cause of decease in Ireland today is Hypertension, accounting for about 1/3 of the entire figure of deceases and killing about 10,000 people each twelvemonth. Hypertension or high blood force per unit area is where the force of the blood against the arterial walls as it circles the organic structure is more forceful than it should be. It is the chief cause of decease in Ireland due to the fact that it is a status that normally gives no symptoms, and goes unnoticed unless it is checked on a regular basis or when a wellness job arises. We will write a custom essay sample on Hypertension Causes And Treatments Health And Social Care Essay or any similar topic only for you Order Now It is the deficiency of symptoms that gives the status its other name The Silent Killer. To look into entire blood force per unit area a measuring of both systolic and diastolic force per unit area must be taken. Systolic force per unit area measures the blood force per unit area while the bosom beats and diastolic force per unit area measures the blood force per unit area while the bosom rests. Normal blood force per unit area is considered to be 120/80 mmHg, 120 being the measuring of systolic end product and 80 being measuring of the diastolic end product. Today, there are 4 classs of blood force per unit area ; normal, pre-hypertension, high blood pressure stageI and high blood pressure stageII. Normal blood force per unit area as stated antecedently is 120/80, pre-hypertension is considered to be between 121-139 systolic and 80-89 diastolic while both phases of high blood pressure are 140 systolic or higher with 90 diastolic or higher.blood-pressure.gif The status With Hypertension, as stated antecedently both the systolic and diastolic may be inveterate higher than 140/90mmHg or merely one of the measurings may be inveterate higher than the normal figure. Hypertension is split into 2 different blood force per unit area classs ; high blood pressure phase I and high blood pressure phase II. Phase I flatly has a systolic of between 140 and 159 with a diastolic of 90 to 99 while phase II is marked by a systolic reading of 160 or higher with a diastolic of 100 or more. There are 2 types of high blood pressure, the first is called indispensable high blood pressure and the second is called secondary high blood pressure. Essential or primary high blood pressure is high blood force per unit area with no identified cause while secondary high blood pressure is high blood force per unit area caused by another implicit in status or the medicine used to handle it. When sing the pathogenesis of primary high blood pressure, the alteration in systemic vascula ture could be as a consequence of continuously increased blood volume, cardiac end product or strictly due to sustained lift of the systemic vascular opposition. The increased opposition is as a consequence of a decrease in diameter of the lms and thickener of the walls of immune blood vass. Vascular tone is besides another factor to take into consideration when sing pathogenesis as surveies show that vascular endothelium of patients with high blood pressure produce really small azotic oxide. Nitric oxide is the organic structure ‘s natural vasodilative but due to the decrease in production the vascular smooth musculus becomes less sensitive to its activity. This deficiency of azotic oxide and desensitized smooth musculus coupled with increased production of endothelin can take to enhanced vasoconstriction of the vascular tissue. This vasoconstriction causes the arterial walls to go more stiff and to increase opposition to the flow of blood, which in bend causes the bosom to c rush more forcefully. The stiffening of the arterial walls besides leads to a wider pulsation which is a characteristic of stray systolic high blood pressure which is where the systolic reading is 140 but the diastolic reading is still below 90.blood_vessel.gif Causes Today, indispensable high blood pressure histories for more than 90 % of all high blood pressure related instances while secondary high blood pressure viz. accounts for the remainder. The cause of indispensable high blood pressure is unknown but there are 7 factors that could potentially be responsible for this type of blood force per unit area. These are a high salt diet, age, ethnicity such as African American, Renal inadequacy, weight jobs, genetic sciences and susceptibleness. Secondary high blood pressure is less common but is by and large a consequence of an implicit in status or due to medicine ; some implicit in causes include nephritic inadequacy, thyroid inadequacy, gestation, emphasis and many more. Nephritic arteria stricture is the narrowing of the nephritic arteria lms, this consequences in a decrease of force per unit area in the arteriola and a decrease in nephritic perfusion. This decrease in nephritic perfusion and bottleneck of the arteria stimulates the release of chymosin which increases the concentration of the endocrines angiotensin II and aldosterone. The addition in these endocrines consequences in the increased consumption of Na and H2O therefore increasing the blood volume taking to high blood pressure due to the Frank-Starling mechanism. The pathogenesis of hyperaldosteronism is similar to that of nephritic arteria stricture, as the increased secernment of aldosterone consequences in increased Na and H2O uptake therefore increasing the blood volume and cardiac end product. The Frank-Starling mechanism is physiologically involved in equilibrating the end product of the 2 ventricles of the bosom ; it is the Black Marias ability to alter its force of contraction therefore altering the shot volume as a response to alterations in the venous return. An illustration of this is an addition in end product of the right ventricle would take to an addition in the flow into the left ventricle. Without the Frank-Starling mechanism to respond to th e instability so a major malfunction would occur.primary hyperaldosteronism One of the most prevailing links with secondary high blood pressure in today ‘s society is stress. It acts as an indirect cause of the status by repeatedly exciting the sympathetic nervous system ; this overstimulation leads to big sums of vasoconstricting endocrines such as noradrenaline to be released. Stimulation of the sympathetic nervous system due to emphasize besides increases the go arounding angiotonin II, antidiuretic hormone and aldosterone degrees. The changeless and perennial bottleneck of the arterias due to increased cardiac end product and vascular opposition elevates the blood force per unit area. On top of the sympathetic nervous system stimulation, emphasis besides stimulates the adrenal myelin to bring forth more catecholamines such as noradrenaline and adrenaline. It is the combination of increased catecholamines and angiotonin II that maintains the elevated blood force per unit area doing the high blood pressure. Conventional intervention To handle the status it is frequently necessary to look at the underlying cause if any and to seek dainty that where possible. For indispensable high blood pressure there is no identifiable cause so the intervention program is test and mistake, while with secondary high blood pressure ; the implicit in status that is seting emphasis on the bosom can be treated with the hopes that it will relieve the strain. There are 4 chief categories of antihypertensive drugs these are ; Diuretics, vasodilatives, sympathetic nervous system suppressers and rennin-angiotensin system drugs. Diuretic drugs such as Thiazides, K sparing and cringle are the chief types used in the intervention of high blood pressure. They are frequently called ‘water pills ‘ as they act on the kidneys to increase the riddance of Na and H2O from the organic structure in order to diminish blood volume. Vasodilators are another of import class of drugs in the intervention of high blood pressure as they help in the relaxation of the musculuss in the blood vass. Calcium channel adversaries ( blockers ) and potassium channel agonists are 2 chief illustrations of vasodilatives used to handle high blood pressure. The Ca channel blockers aid in the relaxation by barricading the Ca conductivity of L type Ca channels on vascular smooth musculus. K+ channel agonists on the other manus do local relaxation of smooth musculus by increasing the permeableness of the membrane to K+ ions. The activation of K ions switches off the Ca channels therefore halting the production of action potencies. Alpha and beta blockers/ adversaries are 2 chief sympathetic nervous system suppressers or peripheral sympatholytic drugs used in the intervention of high blood pressure. The alpha adversary blocks the alpha receptors in the smooth musculus of peripheral arterias which blocks the mechanism of contraction through the IP3 signal transduction tract therefore cut downing the blood force per unit area. The beta antagonists nevertheless, merely act on cut downing the cardiac end product and are found to be non so effectual on their ain and so they are by and large prescribed with the usage of water pills like the Thiazides. Alpha agonists are the 3rd type of sympathetic nervous system suppresser or centrally acting sympatholytic drugs, they block the sympathetic activity of the encephalon by adhering to the alpha 2 receptor and triping it. This activation of the alpha 2 receptor reduces the escape to the bosom therefore diminishing the cardiac end product, bosom rate and contraction. By an d large the alpha agonists are prescribed in concurrence with water pills due to the drugs unstable accretion side effects which when left untreated can take to cell hydrops. The last class of drugs used to handle high blood pressure is the Renin-angiotensin targeting drugs. The 2 chief aiming drugs used are ACE inhibitors and angiotonin II receptor adversaries. ACE inhibitors or angiotensin-converting enzyme inhibitors ; barricade the enzyme from bring forthing angiotonin II which is responsible for the narrowing of blood vass and stimulation of endocrines that raise blood force per unit area. By barricading this enzyme, the blood vass remain relaxed and blood force per unit area remains normal. On the other manus, the angiotonin II receptor adversaries block the action of angiotonin non the formation therefore the blood vass remain relaxed. Herbal and complementary intervention In today ‘s medical universe, diet and exercising are the best recommended interventions where possible or when medicine can be avoided. Simple things such as to discontinue smoke, exerting for 30 proceedingss a twenty-four hours, restricting salt and intoxicant consumption, eating a bosom healthy diet and cut downing emphasis are all things that could dramatically take down blood force per unit area. Addendums in the diet are another friendly manner of lower blood force per unit area, addendums such as omega3 fish and pod liver oils, coenzyme Q10, ALA, Allium sativum, Ca and chocolate are all indicated for the intervention of high blood pressure. Where addendums and diet do n’t hold the desired efficaciousness, herbs can assist hike the effects or can even be used in concurrence with prescribed anti-hypertensive medicines. How to cite Hypertension Causes And Treatments Health And Social Care Essay, Essay examples

Airline Group Strategy for Emirates Airlines - myassignmenthelp

Question: Discuss about theAirline Group Strategy for Emirates Airlines. Answer: Introduction Emirates Airline is one of the major airlines in the aviation industry that is based in Dubai and fully owned by the Government of Dubai. The business operations of this airline are growing at a better rate, as it is going through business expansion all over the world. Emirates Airline is expanding its business throughout all the continentals. In the year 1985, Emirates Airline was founded in Dubai and by the year 2013, this has attained a considerable growth and currently it has become third largest commercial airline in the world. The given case study, i.e. named as Emirates Airline: Connecting the Unconnected includes the technology, business strategy, how this airline selects its new routes, tools and equipment and manages its marketing, branding and human resources. In addition, it is effectively managing the relationships with countrys government. The airline forms an internal strategy as it increases the opportunities in geographical markets. Now, the company has become one of the top and leading airlines in the world, with highest number of domestic and international passengers. This report answers the questions given along with the case study. It includes the factors behind the success of Emirates in Dubai. Furthermore, it describes the role of Dubai and location in the success of airline. Moreover, it includes the SWOT analysis of Dubai-based hub-and-spoke model of Emirates airline. Factors behind Emirates Success There are various factors behind the success of Emirates Airlines. There are some reasons why this airline has grown as a biggest commercial name under the civil aviation sector. While it can be recognized to various factors, below are some of the most important factors, which contribute to the success of Emirates Airlines. Branding The most important factor among airline investors can allow an organization to some of better choice selections for developing its global image and reputation. The company has a better brand image in the aviation industry. It is increasing its customer base by enhancing its services. To improve in-flight experience, airline has transformed a number of seats into premium classes and enhanced its luxury facilities and included new flights, which provided modern facilities. Emirates Airlines had won the World Travel Award in the travel industry for best service three times (Armstrong, Kotler, Harker and Brennan, 2015). Finances Emirates Airline is owned by the Investment Corporation of Dubai, so it has no shortage of support, whether it is about the logistics or complete amount of cash, which is needed to eliminate the barrier behind entering in more extensive marketplace. The airline is having a strong financial support from government of Dubai. Furthermore, dependence of Dubai on tourism makes sure Investment Corporation of Dubai considers this brand seriously (Abeyratne, 2013). As an outcome of this, a huge amount of money was forced in before when the Emirates airline turned its profit. Operations Operations of Emirates Airlines are very effective and major contributor to its success. Having selected to run outside the purview of alliances between different airlines Emirates organization selects to attain growth of its own accord without being restricted by the market limitations, which are posed by these strategic alliances. It not only give all the revenues and incomes for the company alone but also offers it considerable power in the market that is defined by the airlines if strategic alliances (Belobaba, Odoni and Barnhart, 2015). In addition, Emirates Airline is implementing hub and spoke model. This model is the major contributor to the success of this airline. The company has operated this model all over the world that consists of a single hub, which is based on several arrival banks, which are followed by departures that enables the travellers to connect through this hub among different points. This model assists this airline to make its operations smoother. The operat ions of Emirates Airline are the major factors, which drive the organization towards gaining competitive advantage against its competitors, like; Qatar Airways, British Airways, Turkish Airlines etc. Customer Service Customer service is also one of the major factors for success of this airline company. The organization is providing creative and customer focused services and has reliability in airline services. Meanwhile, the services to customers are as significant as fuel in flights. So, the constant growth and innovation in products is very important for the organization. Moreover, other critical success factors competitiveness and sustainable growth (Bamber, et al, 2009). It can be ensured that Emirates Airlines is excellent in offering customer services and expanding its business operations in international market. The company has been endeavoring to maintain its growth with staying competitive in aviation market by implementing cost effective and differentiation strategy in the market. It assists the organization in increasing its customer base and gaining more competitive advantage over its competitors in the industry (Dudley, 2016). Moreover, the success of Emirates airline can be entitled to the government of Dubai. Role of Dubai in Success of Emirates Selecting an appropriate location for business is one of the major decisions for an organization. It is a key component to the success of an organization. If a firm chooses wrong location, then it can have sufficient access to workers, customers, materials and other transportation services. So, location generally plays a vital role in the revenues and overall success of the company. Location strategy framework is a plan for finding an optimal location for the business by recognizing its objectives and needs and looking for the location with products and services, which are well-suited with these objectives and goals (Grimme, 2011). The company uses different criteria to find out an appropriate location for its business and company establishment. In the given case, Dubai is playing an important role in the success of Emirates Airline. The organization is having various strategic advantages from this location. There are so many components of location strategy framework, which are supporting the growth and success of Emirates in Dubai (Hazledine, 2011). The company has established its business in the country by considering some specific factors. The location strategy framework is stated below; Government Support When an organization establishes its business in a location, it may confront various barriers and restrictions from government. So, there will be need of examining the governmental and cultural issues in the area when creating its location strategy. In Dubai, this airline is owned by government of Dubai and government is supporting Emirates in every way. When the company has developed its hub-and-spoke model, it required both access to new destinations and a powerful hub airport (Homsombat, Lei and Fu, 2014). The government of country has supported Emirates by providing funds. It has maintained its strong financial relationships with Emirates Airline via its holding company, i.e. Investment Corporation of Dubai. The government of is the major reason behind strong growth and success of Emirates Airline in country. Location capability and capacity Emirates Airline is practicing a hub type model in this country, which is not new in the aviation sector. By looking at the capacity and capability, Emirates has effectively capitalized on its chosen location, i.e. Dubai, a small state that is located to approach 75% of the population of the world in a flight in eight hours to develop a profitable and growing hub based operational model. This model has proven beneficial on longer routes needing refueling, like; by grounding itself in different locations that is central to West and Sub Saharan Africa and Asia (Jarach, 2017). By this, the organization does not have fear to lose out to its leading competitors by holding in Dubai. Thus, the choice of Dubai is a major contribution to the success of Emirates Airlines. Environmental and climate factors For the organizations in airline industry, it is very important to consider climate and environmental factors while making decision regarding location. The climate and environmental factors of Dubai are beneficial for Emirates Airlines. The airline was benefitted from comparatively good weather condition, aside from heat and occasional fog, the operations of airline stayed free of rain and snow falls, which delay in American and European airspaces (Kapferer, 2008). Increased Tourism The percentage of tourism in Dubai is increasing continuously with a significant growth rate. The government of Dubai enabled the incoming tourist flows by removing major requirements of visa and introducing marketing and promotional campaigns. In the year 2012, receipts from tourism is totaled approximately $10.4 billion that is more than other countries in Middle East. So, the selection of Dubai is beneficial for Emirates to get success in aviation industry (Kleymann and Serist, 2017). In the country, most of the tourists are travelling and departing via the flights of Emirates Airlines. This is one of the significant components under the location strategy framework for Emirates while making decision regarding Dubai. Thus, Dubai is playing an important role in the success of Emirates Airlines. SWOT Analysis In order to attain growth in Dubai, Emirates Airline has adopted and implemented a hub and spoke model, which is proven very beneficial for the organization and its operations in the country. The SWOT analysis of this hub and spoke model is stated below by considering different factors, i.e. strengths, weaknesses, opportunities and threats (Lawton, 2017). Strengths Most of the passengers of Emirates are simply connecting through DXB and organizational model of the company at its home airport is geared to serving to these flows of passengers of linking traffic. The company runs its hub and spoke model, under which it has established a single hub that is grounded on different arrival banks, i.e. followed by departures. It allows travelers to connect through a single hub among different points. This is enhancing the operations of airline, as all the operations are managed from one point. When it is about the success of Emirates Airlines, its business and operational model is always considered. This model at Emirates has resulted in the significant growth of airline over past few years (O'Connell, 2006). It is very beneficial for longer routes flights, which are managed from a single hub, i.e. Dubai. There are two major operational factors, which play an important role in this model, are hub of Emirates and its aircraft fleet. Hub and spoke model o f Emirates Airlines is supporting the organization in attaining higher competitive advantages over its competitors. Weaknesses The hub and spoke model is used by Emirates airlines all over the world, but this includes various weaknesses and issues, like; uneven utilization of human resources at Dubai hub and airport overcrowding during peak and seasonal times. These are the major weaknesses, which may impact the growth of Emirates in Dubai (OConnell, 2011). Opportunities This business model of the company has been offering several opportunities to Emirates Airlines in this competitive business environment. This model will assist in the development of Dubai as an airline and tourism hub. It is assisting the organization in connecting to all over the world. In addition, it will aid the organization in managing their operations in better way and enhancing its capacity and capability. The company may get various economic advantages by adopting this model. It assists the nation where the hub is situated and since the transit duration is generally some hours, so travelers will do shopping there at duty free thus enhancing its domestic revenues. In this way, it has positive impact and opportunities on economy of nation (Pearson and Merkert, 2014). Threats There are some threats, which impact the growth and operations of the Emirates Airlines. If there will be disruption in the flights, it may delay the entire hub. It can take many days in smoothening of these delays. So, effective operational management is an important process for managing the hub. There may be the issues related to connectivity, so that the people may feel disgruntled. It can challenge the brand image and reputation of Emirates Airlines in Dubai and around the world. Is Emirates Airlines still a Success Story Yes, Emirates Airlines is still a success story. The continuous growth and success of Emirates Airlines is making competitive pressure on its competitors all over the globe, like; Quantas, Qatar Airways etc. There are various factors at Emirates Airline, which are the reasons behind its continuous growth and success. These factors are like; location, culture, operations, leadership, internal strategic decision making etc. Emirates Airline recorded 2016 as another year of success and considerable growth around all the scales of networks in sense of development of route, growth of fleet and increased number of travelers (Riva, 2013). In this year, the president of company was very much satisfied with its growth. The below-given graph indicates the fleet growth of Emirates Airlines between the duration of 2000-2015. It is continuously its fleets and introducing new flights to increase its business operations to all over the world. The organization is implementing an organic growth strategy and it will continuously use this strategy and make development in commerce and tourism in Dubai. The major focus of the company is on offering excellent services and experiences to its customers and passengers. The company also had a significant year in customer operations. In the year 2016, it was awarded as Worlds best airlines by Skytrax. Now, it is adding to the online and digital business (Shaw, 2016). By this, it was able to connect with more than 8.8 million travelers and send 1.7 million messages. The facts and figures of current year indicate that company is experiencing a significant growth in the number of passengers and in terms of revenues. It is flying biggest fleets in the world, i.e. Boeing 777 and Airbus A380, which offer its customers comforts of the modern and very efficient aircraft in the skies. Now, the company has the command on up to 39% of the market share in the aviation industry (Riva, 2016). In the Asian airlines market, the company has seen most significant growth over other airlines. Emirates Airlines is principally successful due to its pricing strategies, which are very competitive and it utilizes them against its competitors. Thus, it can be analyzed that Emirates Airlines is experiencing a considerable growth and success in aviation industry in Dubai. Dubai is the best place for Emirates to operate its business in aviation sector. The facts and figures show that company is still a success story and will continue to remain in the future. Conclusion Thus, the above report concludes that Emirates Airline is a well-established and well-known airline in Dubai. There are various effective factors, which are driving the growth and success to the organization. These factors are such as; branding, finances, operations and customer services. It is adopting a hub and spoke model as its operational business model. This model is beneficial for the growth and success of Emirates. From the above case report, it can be analyzed that Emirates is the airline organization, which is experiencing continuous growth and success in competitive business environment. References Armstrong, G., Kotler, P., Harker, M. and Brennan, R. (2015).Marketing: an introduction. Pearson Education. Abeyratne R. (2013). Regulation of Air Transport: The Slumbering Sentinels. Montreal: Springer Belobaba, P., Odoni, A. and Barnhart, C. eds. (2015).The global airline industry. John Wiley Sons. Bamber, G.J., Gittell, J.H., Kochan, T.A. von Nordenflytch, A. (2009). Up in the Air: How Airlines Can Improve Performance by Engaging their Employees. Cornell University Press. Dudley, D. (2016). Is the Emirates Airlines Growth Story at the End? Retrieved from https://www.forbes.com/sites/dominicdudley/2016/11/11/is-the-emirates-airline-growth-story-at-an-end/#64b8d11e66d6. Grimme, W. (2011). The growth of Arabian airlines from a German perspectiveA study of the impacts of new air services to Asia.Journal of Air Transport Management,17(6), 333-338. Hazledine, T. (2011). Legacy carriers fight back: Pricing and product differentiation in modern airline marketing.Journal of Air Transport Management,17(2), 130-135. Homsombat, W., Lei, Z. and Fu, X. (2014). Competitive effects of the airlines-within-airlines strategyPricing and route entry patterns.Transportation Research Part E: Logistics and Transportation Review,63, pp.1-16. Jarach, D. (2017).Airport marketing: Strategies to cope with the new millennium environment. Routledge. Kapferer J. (2008). The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. London: Kogan Page Kleymann, B. and Serist, H. (2017).Managing strategic airline alliances. Routledge. Lawton, T.C. (2017).Cleared for take-off: structure and strategy in the low fare airline business. Routledge. O'Connell, J. F. (2006). The changing dynamics of the Arab Gulf based airlines and an investigation into the strategies that are making Emirates into a global challenger.World Review of Intermodal Transportation Research,1(1), 94-114. OConnell, J. F. (2011). The rise of the Arabian Gulf carriers: An insight into the business model of Emirates Airline.Journal of Air Transport Management,17(6), 339-346. Pearson, J. and Merkert, R. (2014). Airlines-within-airlines: A business model moving East.Journal of Air Transport Management,38, pp.21-26. Riva A. (2013). Emirates Airline is eating all other airlines lunch but is it here to stay? Available from: https://www.ibtimes.com/emirates-airline-eating-all-other-airlineslunch-it-here-stay-1472912. Shaw, S. (2016).Airline marketing and management. Routledge.

The African Diaspora free essay sample

The African Diaspora refers to tales of how Africans, although dispersed, managed to keep hold of their cultures, traditions and ways as they reform in identities conforming to a new world. For a period longer than four centuries, about four million Africans were captured, taken away from their homes and shipped to the Caribbean Islands and North America to work as slaves[1] The change of location and lives motivated the need for African culture and ways to be upheld in the new home away from home. Despite this separation from their tribes, cultures and people, Africans living in Diaspora managed to maintain different aspects of their culture including language, religion, and folklore which they linked to their past. The Americanization process saw the Africans form a new culture called Afro-Americans also known as Creoles[2]. Permanent ties between Africa and North America were created by the Trans Atlantic slave trade having being the biggest in the world. We will write a custom essay sample on The African Diaspora or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Africans from all over the African continent especially the coastal regions were relocated to different parts of North America. The Bantus of the coast of Guinea followed by the Mande had the biggest cultural homogeneity. This made the African-American culture experience a great influence in the Diaspora by the many people coming from these regions. Culture Maintained Afro-American culture differed from one region to another. However, religion was the only homogeneous aspect amongst most of the regions. Christianity is a good example of how Afro-American culture fused its beliefs with the existing religion producing a new theology[3]. The religion spread so fast among the slave communities which saw the Great Awakening sweep the colonies with an influx of evangelical Christianity. The Africans could identify and understand life better with this new wave, which was once used by white slave masters to attract them as potential slaves. The captives later on took Christian teachings of equality which had initially been used as a tool of manipulation by their owners and used it to liberate themselves from captivity[4]. The conversion to Christianity saw the slaves maintain most of their traditions despite having newly acquired some which they blended with their African religious ways. Language is yet another aspect of culture that affected the slaves who moved from their home countries to colonial territories. Pigeon English, also referred to as Pidgin English, has been in the past used largely by Africans even though it was seen as their incapability of using proper English[5]. Studies however show that African Americans’ way of speaking English is tied to some African Languages. Creole languages are still spoken in parts of the USA currently and have gained much acceptance reflecting the survival of African culture throughout slavery and westernization[6]. These languages include Pigeon English and Gullah. This use of two or more varieties of the same language is referred in â€Å"Down by the Riverside: A South Carolina Slave Community†, a book by Joyner. The writer terms this variance in language as Diglossia.[7] African Americans merged their old ways with the new ways the learnt in the new land. These included, cooking, woodcarving, story telling and the tradition of singing gospel songs.[8]   They added their spices to already existing western dishes. The blending of cultures was inevitable at some point as both cultures borrowed aspects of the others’ culture at some point. Western dishes ay some point made use of African spices to enrich their food. Africans living in diaspora kept their culture alive by maintaining their African symbols with their meanings. The placing of familiar snake symbols on metal gates and frames of windows and doors was widely used. Wood used by the carvers played an important role in culture preservation. This led way for carvers to make statues, sculptures, canes in form of chains so as not to forget the days of their bondage and the endurance the went through. The detailed carvings had relevance to family and friends of the carvers. Songs sung while working in the fields to pass time evolved into gospel music which later on constituted themes of freedom from captivity in conjunction with salvation. These songs came with a distinct style of native dancing which varied from one colony to another. These aspects of culture indicate the merger between western and African culture. As documented in â€Å"The African diaspora: African origins and New World Identities†, the writers show marriage among the natives of Africa as having enhanced the maintenance of the original culture for a long while. In the colonial days, women could not own property on their own unless they were married.[9]This resulted in many black natives intermarrying among themselves so as to own property in the new land. The culture of marriage charged the woman with the responsibility of bearing children and teaching them the African ways and cultures. The writers further show how blacks were assimilated into white culture through marriage. Middle class educated black men in Venezuela were the first to be socially accepted to marry white women.[10] They thought that would bring an end to racial bias. The process took some time before the acceptance of mixed marriages, its inclusion into both cultures was expected to reduce racial prejudice. However, racial violence against the Afro-Cuban society was highly noticed in an effort to discouraged mixed marriages. With more time, racial interactions and intermarriages became more tolerable. Black men were better placed to intermarry out of their racial circle as opposed to black women. As documented in â€Å"The African Diaspora: African origins and new world identities†, the issue was widely known to a point of being coined into a saying: â€Å"White woman for marriage, mulata (biracial) for sex, black woman for work.†[11] The gradual subdivision of the colony into diverse social groups was inevitable because of the social and cultural development as well as the changing needs of the society. In â€Å"The African Diaspora†, writers Harris and Jalloh shed light into the development of an elite group of merchants, military officials, church officials, planters and officials of the state. Another group was categorized by artisans, professionals, and people with influence in the church.[12] A third lower group consisted of soldiers, hawkers, and professionals of a low level. The emotional pain suffered by the Africans under captivity was great. However, all slaves were affected differently. Some were emotionally torn by the experience, others died, while other got the better out of the traumatizing experience. Benefits of captivity included, getting education, mastering crude western technology and ways of life like administration, literature, politics, farming, food and religion.[13] An article on Race and History by Barton shows that Black history and its influence on the world is important not only to the blacks in America but the whole world too. The understanding of this history and the need to remember it is important at this point when globalization has hit the world making it a task for all people of different origins. Culture is important to preserve a people and nation too. Blacks in the USA and the rest of the world should in this spirit preserve their culture through music, traditions, language and other aspects despite being assimilated into westernization. Aspects such as the strong structure of the family, matrilineal systems, respect for elders and rites should be upheld to ensure continuity in the African culture[14].

good vs evil essays

good vs evil essays The Lord of the Flies: Good vs. Evil The constant struggle for survival of the young boys in The Lord of the Flies ultimately results in innocence transforming into savagery. There is an on going battle between good and evil which has always been the focus of William Goldings works. Stung by what he considers an unreal view of life, the novelist is too magnanimous to stop at exposing the faults of another, but goes on...to tell the truth (Cook 173). In this novel, Golding uses intense imagery to undermine our naive faith in the moral progress we like to read into modern social society (Baker 175). In all of Goldings novels, he has a message or moral that he tries to get across to the reader. In Lord of the Flies Golding tries to put the reader into a different world, the intention is to undermine our naive faith in the moral progress we like to read into modern social history... We are urged to recognize that human nature is dynamic and capable of extraordinary transformations which may result in social good or ill (Baker 175). Piggy is incessantly used as a symbol of what is good and moral. During his death, he is portrayed even as a righteous symbol of Christ. He is the representative of all things acceptable and lawful. The death of Piggy is an emblem of the Fallthe later reference to it makes that interpretation indisputable. But the power of Mr. Goldings art depends also upon the showthe shown significance of the grunt (which means more than the authors clever sneer), the smashed conch and split brains.... The alert pupil is expected to register through those carefully presented symbols the ultimate fragility of the boys tenuous grasp on sense, order and legitimate behaviour. That the falling Piggy, representative of intelligence and the rule of law, is an unsatisfactory symbol o...

Analysis of Japan’s Economic Structure

Analysis of Japans Economic Structure The Japanese economic structure has always been perceived to be both stable and reliable. Despite periods of difficulty, the rules and regulation surrounding the Japanese banking industry have always attempted to deal with any potential problems and to manage them both on an international and national level. However, there is an argument that the stringent nature of the regulation in itself has caused some problems for the sector, with many banks finding themselves in distressed positions having followed the approaches advocated by the central Ministry of Finance. Prior to the difficulties faced in the 1980s, which will be discussed in greater detail later, the Japanese banks largely followed the guidance of the Ministry and felt safe in the knowledge that there was a safety net in place should they fall into financial difficulties. Japanese banking, as a whole, was not particularly profitable and instead operated a cautious, yet extremely stable service. Despite this approach, the Japanese banking sector hit a substantial crisis in the 1980s, shocking not only those within the Japanese banking system, but also those involved in banking arond the globe. By studying the events that caused this period of difficulty and looking more specifically at the activities of one banking group, in particular, it is hoped that lessons can be drawn from the scenario that will prevent similar events happening again. Background to Japanese Banking The bursting of the bubble in the 1980s did not just come from nowhere; in fact, when the banking system within Japan is studied, for many decades before the bubble burst, it is clear to see that the foundations for this difficult time had been laid some considerable time in advance of the events themselves. Post war Japan took a very segmented and internal approach to banking. Very few transactions were conducted internationally, with almost all financing products being offered to Japanese corporations. This worked in the main due t o the mentality of the Japanese people; they were keen savers, therefore, the banks in Japan had a steady flow of funds available to offer financing to Japanese corporations. As a general rule, city banks offered financing to larger corporations, whereas regional banks offered financing to smaller and more local businesses. In fact, international trading was so low down on the agenda that the government used the Bank of Tokyo in the 1950s and 1960s to deal with the foreign exchange needs of the country and to act as the main foreign representative. Banks within Japan worked together, with the long term credit banks offering completely different services to the commercial banks. The banks were very customer orientated, offering financing at incredibly cheap rates to stimulate the economy, often at the expense of the banks’ profitability. All elements of the banking sector were managed closely by the Ministry of Finance which was largely responsible for all rate setting and ban king relationships. Mergers between banks rarely happened and when they did they were often unsuccessful due to the segregated nature of the different banks, thus making it difficult for companies to merge successfully in terms of culture, administration and ethos.

Title should be chosen by the writer in accordance to the essay

Title should be chosen by the writer in accordance to the instruction - Essay Example The argument behind the above move is that companies stand to benefit through the use of a single set of metrics in gauging human capital. Erica Karop, Head of Global Sector Research at UBS Investments Bank, one of the participants, explained that any client choosing between two banks is most likely to choose and factor the one that spends much more on training and rewarding its workforce, which translates to lower turnover of employees – a costly expense to most organizations (Green, 2012). The U. S. HR Policy Association (HRPA), a lobby group with a membership of more than 300 top HR managers in the U.S, noted that in the current business environment, information regarding how much a company spends on training, and the type of workforce the company hires would be much more important to rival companies than to potential investors (Green, 2012). Therefore, as the business environment rapidly evolves, companies have to be more creative and innovative in training, motivating, an d retaining their workforce to remain competitive in the global market. ... Organizations are rapidly changing their operations towards larger customer oriented units and relying on a rich set of integration mechanisms within these entities. This largely results in different forms of internal hybrids that enhance lateral sharing of individual and organization knowledge, aimed at achieving economies of scale and scope. Similarly, as Green (2012) elaborates, companies through the HR have to strategize on setting a single set of metrics to gauge all the manpower, in ensuring effective integration of these business units as businesses reshape into larger customer oriented units according to the global business environment. Weber’s bureaucracy theory presents the best scenario of the new organizational forms. Clegg et al. (2012) note that Weber’s bureaucracy theory requires that jurisdictional areas be well specified with activities that are well distributed as personal official duties, whereas the traditional approach requires activities to be dele gated by the leader and can be changed at any particular time. In addition, Weber noted that officials in the organization have to be chosen based on technical qualifications, appointed and not elected, and well compensated to motivate them to perform. To ensure low turnover of employees, as Green (2012) explains, Weber’s theory indicated that employment by an organization has to be a career where the worker is a fulltime employee and yearns to have a life long career where they get tenure of their respective positions and are insured against arbitrary dismissals (Clegg et al., 2012). In order to achieve these objectives, managers in different organizations embrace creative and innovative methods to recruit, train, and retain their workforce through different strategies that characterize

Pig Growth Rates in Vietnam Article Example | Topics and Well Written Essays - 2000 words

Pig Growth Rates in Vietnam - Article Example The data of litter mortality, birth weight, farm of origin, year of birth, and weight of big after twenty one days concerning a sample of one thousand pigs were collected and recorded. The purpose of the study is to compare growth performance of these two breeds of pigs by analyzing the effect of the different factors monitored in isolation and combined on the growth of pigs represented by their average weight after twenty one days of their birth. To determine the relationship between the Day 21 average piglet weight and the various influences monitored during the experiment such as breed, farm of origin, year of birth, litter mortality and birth weight, the following Ordinary Least Squares (OLS) regression analyses were examined: The non-numerical value of Breed was coded numerically so that Breed equals one for Landrace (L) piglets and equals to zero for Yorkshire (Y). Regression analysis was applied with the numerical representation of breed as the independent variable and the dependent variable Day 21 average weight. Table 1 summarizes the results of the regression analysis. Table 1 shows adjusted R-squared of -0.00078 which means the independent variable breed predicts 0.07% of the dependent variable Day 21 average piglet weight. T-stat for this variable is 0.46674 so it is statistically insignificant. Both values indicate changes in breed do not affect the Day 21 average piglet weight. Regression analysis was applied... 0.000218 Adjust R2 -0.00078 Standard Error 0.793569 Observations 1000 Table 1 shows adjusted R-squared of -0.00078 which means the independent variable breed predicts 0.07% of the dependent variable Day 21 average piglet weight. T-stat for this variable is 0.46674 so it is statistically insignificant. Both values indicate changes in breed do not affect the Day 21 average piglet weight. 4.2 Analysis II: Relationship between Day 21 Average Piglet Weight and Farm of Origin The non-numerical value of the farm-of-origin variable is numerically encoded to allow statistical analysis of the variable using the following code shown in table 2. Table 2: Encoding of Farm of Origin into Number Farm of Origin Numerical Code A 1 B 2 C 3 D 4 E 5 F 6 G 7 Regression analysis was applied with the numerical representation of farm of origin as the independent variable and the dependent variable Day 21 average weight. Table 3 summarizes the results of the regression analysis. Table 3:Regression results for Day 21 Average Piglet Weight as a function of Farm of Origin Independent Variable Enumerated Farm of Origin Dependent variable: Day 21 Average Piglet Weight Constant 5.038045 Coefficient -0.04348 T Stat -2.87992 R2 0.008242 Adjust R2 0.007248 Standard Error 0.790379 Observations 1000 Table 3 shows adjusted R-squared of 0.007248 which means the independent variable farm of origin predicts 0.7% of the dependent variable Day 21 average piglet weight which is still a small influence but with more effect than the breed variable. T-stat for this variable is -2.87992 so it is statistically significant. Both values indicate the limited effect of breed in Day 21 average piglet weight. The Day 21 weight can be predicted to some limited extent using the equation: Day 21 Average Weight

Forest Gump Essay Example for Free

Forest Gump Essay Gump, motion picture chronicling the adventures of Forrest Gump, a kind, but slow-witted man who has a knack for being in the right place at the right time. Released in 1994, the film won Academy Awards for Best Picture, Best Screenplay, Best Director, Best Film Editing, and Best Visual Effects. Tom Hanks earned an Academy Award for portraying Gump as a sweet, simple, straightforward man with incredible luck. Gump happens upon many pivotal moments of American history during the 1950s, 1960s, and 1970s—for example, he teaches Elvis Presley how to dance and he witnesses the Watergate burglary. Gump also makes a million dollars, runs across the United States, and falls in love with the girl next door. Director Robert Zemeckis Sergeant Forrest Gump Sr. (born June 6, 1944 also known as Forrest Gump in Greenbow, Alabama) is a fictional character who first appears in the 1986 eponymous novel by Winston Groom. Forrest Gump also appeared on screen in the 1994 film of the same name directed by Robert Zemeckis. Gump was portrayed as a child by Michael Conner Humphreys and portrayed as an adult by Tom Hanks, who won an Academy Award for the role. The portrayal of Forrest in the novel is notably different from the portrayal in the film. He later reappears in the 1995 novel Gump and Co. In 2008, Forrest Gump was named the 20th greatest movie character of all time by Empire Magazine. Introduction The world will never be the same once youve seen it through the eyes of Forrest Gump: a film chronicling the life of a mentally challenged man present during three of the most distinctive and dynamic decades in American history. While on the surface lies a heartwarming and inspirational story, the underlying narrative tends to explore progression of American society while depoliticizing history. Throughout the film Forrest is directly involved in major events of the 60s, 70s, and 80s, yet he never shows any initiative of his own. What is the filmmaker trying to insinuate? Contents ? 1. Life 1. Early Years 2. College 3. In The Army 4. Washington, D. C. 5. Ping-Pong 6. Shrimping Boat Captain 7. Home in Alabama 8. Running 9. Back To Present ? 2. Different from the Novel ? 3. Sociological Analysis ? 4. Awards ? 5. Trivia ? 6. Quotes ? 7. Question and Answer Event ? 8. Conclusion ? 9. References [pic]Life 1. 1 Early Years Gump was born near the fictional small town of Greenbow, Alabama, on June 6, 1944 (the same day that the Allied forces began Operation Overlord). His father was absent during his life, his mother saying he was on vacation. His mother named him after Nathan Bedford Forrest, a noted Confederate general in the American Civil War and the first Grand Wizard of the Ku Klux Klan who is supposedly related to Gump. She intended his name to be a reminder that sometimes we all do things that, well, just dont make no sense. Forrest was born with strong legs, but a crooked spine. He was forced to wear leg braces which made walking difficult and running near impossible. He also had a relatively low I. Q. of 75 which nearly prevented him from being accepted into public school (his mother managed to get the principal to reconsider by allowing him to sleep with her). Despite his physical and mental challenges, Forrests mother told him not to let anyone tell him he was different, telling him stupid is as stupid does. Forrest and his mother lived in a large house just outside the town of Greenbow. They made money by renting out rooms to travellers. One of their guests was a young Elvis Presley. Forrest liked dancing to his music and his leg braces gave him a peculiar dancing style that would supposedly inspire the young Elvis famous hip dancing after he became famous. On the bus ride to school, Forrest met Jenny Curran and was instantly taken with her. I had never seen anything so beautiful in my life, he would later say of her, She was like an angel. The two became close friends, often playing around a large nearby tree. Jenny was one of the few people besides his mother to accept Forrest as he was, helping him learn to read and standing up to bullies who harassed him. However, Jennys home life was not nearly as happy as Forrests: her mother had died when she was five and her father was an abusive alcoholic who molested his children (until Jenny was taken away to live with her grandmother), and Forrests friendship offered her an escape. One day, a group of bullies were throwing fallen fruit at Forrest and chasing him on their bikes. Jenny told Forrest to just run away. As Forrest struggled to run, his leg braces broke apart. Once he was free of them, Forrest was able to run incredibly fast. Forrest would never wear leg braces again and was able to run everywhere he wanted to after that. 1. 2 College Forrest and Jenny remained close friends all the way through high school, though he remained a target for bullies. One day, while running from some bullies, he interrupted the local high schools football practice by running across the field faster than all the players. This feat caught the attention of Alabama Crimson Tide head football coach Paul Bear Bryant, who was at the practice scouting football players. After his incredible running ability impressed the coach, Forrest received a football scholarship to the University of Alabama, where his speed helped them win several games. He was later named to the All-American team and got to meet President John F. Kennedy at the White House. When asked by the President how he felt, Forrest (having drunk about fifteen Dr Peppers) gave an honest answer of I gotta pee. Forrest was also present at the University when it was desegregated and observed Governor George Wallace denouncing the desegregation. While several citizens jeered the black students entering the campus, Forrest, not entirely understanding the situation, simply walked up to a black woman and handed her a book she dropped, saying simply Maam? You dropped your book maam? before following her and the others into school. 1. 3 In the Army At his college graduation in 1967, Forrest was approached by an army recruiter who asked if hed given any thought to his future. Soon after, Forrest would join the United States Army. On the bus Forrest met Benjamin Buford Blue, a young black man from Bayou La Batre, Alabama, who went by the nickname Bubba. Bubba told Forrest about his family history of cooking shrimp and how he had planned to buy his own shrimping boat after getting out of the army. Forrest did well in the army as he followed orders well without distraction; for example, he set a new company record for assembling his M14 rifle with his drill sergeant, who regularly singled him out as an example for the recruits, replying he would be a general. Meanwhile, Jenny had been kicked out of school for posing in Playboy and had gotten work singing in the nude at a strip club in Memphis, Tennessee. Forrest went up to visit her one night and beat up some patrons who were harassing her. Forrest tells Jenny that he loves her, but Jenny replies that he [doesnt] know what love is. Jenny is angry but later becomes concerned when he tells her he was being deployed to Vietnam. Jenny tells him not to try being brave if he was ever in trouble and to just run away instead. While in Vietnam, and assigned to company A, 2/47th Infantry, 3rd Brigade, 9th Infantry Division Forrest and Bubba meet their platoon leader Lieutenant Dan Taylor, whom Forrest would refer to as Lieutenant Dan. While on patrol, Bubba proposed that he and Forrest go into the shrimping business together after their time in the army was finished. Forrest agreed. After several uneventful months, their platoon was ambushed by the Viet Cong and several soldiers were wounded and killed. In the confusion, Forrest initially was ordered to retreat, and was separated from the rest of his platoon, but after becoming concerned for Bubba, he ran back to look for him. Instead, Forrest found Lieutenant Dan and several other wounded soldiers and carried them to safety before looking for Bubba. Forrest finally found Bubba badly wounded and managed to carry him away from the combat area before it was hit with napalm from an air strike. His last words were I wanna go home. Sadly, Bubba died of his wounds soon after. Forrest himself was shot in the buttocks during the firefight and recovered in an army hospital. Lieutenant Dan was in the bed next to his, having lost his legs because of his injuries. Lieutenant Dan was angry at Forrest for cheating him out of his destiny to die in battle with honor (as several of his ancestors had) and rendering him crippled. . 4 Washington, D. C. Forrest later receives the Medal of Honor for his bravery in Vietnam. When being awarded, President Lyndon B. Johnson asked where he was hit and when Forrest told him he whispers in his ear hed like to see it, so Forrest, despite knowing there were people watching, drops his pants right there to show him. Shortly thereafter, Forrest went out sightseeing in Washington, D. C. and accidentally found him self among a group of veterans attending an anti-war rally led by Abbie Hoffman. While at the rally, he was reunited with Jenny, who had since become a hippie. Forrest was less enamored with her new boyfriend Wesley, the president of the SDS at Berkeley, and beat up Wesley after he saw him hit Jenny during an argument at a Black Panther Party gathering. Forrest and Jenny stayed up all night while Jenny told Forrest of her travels. Before they went their separate ways again in the morning, Forrest gave Jenny the Medal of Honor he earned in Vietnam. 1. 5 Ping-Pong While in the hospital, Forrest had taken up ping-pong. Rather than returning to Vietnam, Forrest was assigned to the Special Services, entertaining wounded veterans with his ping-pong skills. He would later travel to the Peoples Republic of China during the Ping Pong Diplomacy period. When he returned in 1971, he was a national hero, famouser than even Captain Kangaroo and was invited by Dick Cavett on The Dick Cavett Show. John Lennon was also a guest on the show at the time and hearing Forrest talk about the Chinese having no possessions and no religion too, inspired him to write the song Imagine. Soon after, Forrest was briefly reunited with Lieutenant Dan, now a bitter alcoholic, confined to a wheelchair, having lost his faith in God. Lieutenant Dan was also dismayed that Forrest, whom he declared as an imbecile who embarrassed himself on television, was given the Medal of Honor. When Forrest told him of his and Bubbas plan to go into the shrimping business, Lieutenant Dan only laughed and joked that if Forrest was ever a shrimping b oat captain, he would be Forrests first mate. Upon visiting President Richard Nixon he was invited by the President to stay at the Watergate Hotel complex. He was awakened by flashlights in the offices opposite his room. Believing the tenants to be having difficulty with a fusebox, Forrest calls Frank Wills at the security office to notify the maintenance crew, inadvertently initiating the Watergate scandal, which leads to President Nixons resignation. Shortly after this, Forrest was honorably discharged from the army with the rank of Sergeant and returned home to Alabama. 1. 6 Shrimping Boat Captain Upon his return Forrest finds the house filled with memorabilia capitalizing on his fame as a ping-pong player in China. At his mothers insistence, Forrest made $25,000 endorsing a brand of ping-pong paddles and used most of the money to travel to Bubbas home town of Bayou La Batre and purchase a boat. When someone pointed out it was bad luck to have a boat without a name, Forrest names his boat after Jenny (whom, unbeknownst to him, had descended into a life of drugs and sexual promiscuity at this point and even contemplated suicide over her choices). Sometime later, Forrest was visited by Lieutenant Dan, who as a man of his word, had come to be Forrests first mate, just as he said he would do on New Years Eve. For several weeks, the two had no luck catching shrimp. Things changed, however, when the area was hit by Hurricane Carmen. Forrests boat was the only one left standing and they found themselves with a monopoly of shrimp. Under the name Bubba Gump Shrimp Company, they soon became very wealthy. Lieutenant Dan, having faced his demons during the storm, thanked Forrest for saving his life in Vietnam, and Forrest assumes that Dan (without actually saying so) made peace with God. 1. 7 Home in Alabama Forrest returned home to Greenbow when he learned his mother was dying of cancer. After her death, Forrest stays and leaves his shrimping industry in the hands of Lieutenant Dan and retired to mowing and cutting grass and lawns, as he apparently enjoys doing it. Meanwhile, Lieutenant Dan participated in a substantial investment into what Forrest says to be some kind of fruit company. In reality, the company was the fledgling Apple Computer, and it is implied that their investment largely kick-started Apples rise and success. With the money he got from the Apple Computer investment, Forrest spent them on renovating the church he frequents, establishing a medical center at Bubbas hometown and gave Bubbas family his share of the investment money that is enough for them to never work again. Jenny returns to Greenbow and moves in with Forrest. The two spend time together and Forrest later describes it as the happiest time of my life. One night, Forrest asks Jenny to marry him, but she turns him down, saying You dont want to marry me. Forrest replies with, Im not a smart man, but I know what love is. After this exchange, Jenny comes to Forrests bedroom, tells him she loves him, and the two make love. Jenny hails a cab very early the next morning and leaves, unbeknownst to him before he wakes up. 1. 8 Running Forrests newfound loneliness leads him to take a run for no particular reason. At first, he decides to run to the end of the road, then across town, then across the county, then all the way to the Missis sippi border. Eventually, he criss-crosses the country several times over a span of three years. Forrest attracts media coverage, and eventually, dozens of followers. During the run, he inspires the phrase Shit Happens to a bumper-sticker salesman after stepping in a pile of dog droppings. He also uses a yellow t-shirt provided to him by a designer to wipe off his face after being splattered by mud. In the process, he forms the iconic Smiley face logo and tells the man to Have a nice day. One day, while running in the Western United States, Forrest decides hes tired and stops. He immediately turns around and walks back to Alabama. His followers are dumbfounded at his sudden decision. Meanwhile, Jenny has taken a job as a waitress in Savannah, Georgia and sees news coverage of Forrests run on television. 1. 9 Back to the Present Back to the present (the present in the film being around 1981, as seen from a car and on a bus, and televised footage of Ronald Reagans assassination attempt), Forrest tells his latest companion on the bench, an elderly woman, hed recently received a letter from Jenny asking him to come see her. When he tells her the address and directions hed been given, she tells him its only a few blocks away, and he hurries over on foot. Forrest and Jenny are happy to see each other. Before they can do much catching up however, Forrest is introduced to Jennys young son, a bright young boy whom she named Forrest after his father. Forrest at first thinks she met another man named Forrest, until she explains Youre his daddy, Forrest. Forrests fearful inquiry as to Little Forrests intelligence leads Jenny to quickly assert that he is completely normal. Forrest learns that Jenny is sick from a virus (implied to be HIV). He invites her and Little Forrest to come home and stay with him. She asks him to marry her and he accepts. Forrest and Jennys wedding is a quiet, intimate ceremony attended only by a handful of family and friends. Among the attendees is Lieutenant Dan, who has titanium prosthetic legs, with his Vietnamese fiancee Susan. It is the only time Jenny and Dan meet. Forrest, Jenny, and Little Forrest have a few happy months together as a family before Jenny dies on Saturday March 22, 1982 (which was actually a Monday). Forrest has her buried under the tree where they played as children, and then buys her childhood home (where her ather had mistreated her) and has it bulldozed. Though he misses Jenny terribly, Forrest becomes a good father to Little Forrest. Visiting Jennys grave one day, he reflects on the idea of fate and destiny, wondering if Lt. Dan was right about people having their own destiny, or if his Mother was right about description of life as floating around accidentally like on a breeze. He eventually decides maybe its both, maybe both are happening at the same time. Forrest is last seen outside his home, seeing Little Forrest off on his bus ride to school, telling his son he loves him. . Differences from the novel The portrayal of Forrest in the original novel is notably different to how he was portrayed in the film. Largely, in the novel Forrest is shown to be somewhat cynical and abrasive, while in the film he is a more placid and naive person. He is also described as being an autistic savant and has extraordinary talent in numerical calculation. Changes from the novel to the film include: the deaths of Forrests mother; and Jenny, neither of whom died in the original book. The novel also provides additional back-story on his father. It is revealed that his father was a dockworker, who worked for United Fruit Company. He was killed when a crate of bananas being loaded off a boat fell on top of him, crushing him to death. Forrest goes on a number of different adventures including being an astronaut, playing the harmonica in a band called the Cracked Eggs, becoming a professional wrestler (The Dunce) and running for the United States Senate (with the campaign slogan I Got to Pee). 3. Sociological analysis An understanding of Forrests background in an important and characterizing element in the film. Disadvantaged by a terrible spine condition and a low IQ, Forrest struggles through childhood in small-minded Greenbow, Alabama. Due to his mental disabilities, Forrest becomes the victim of academic discrimination, which his mother fights desperately to resolve. He might be a bit on the slow side, but my boy Forrest is going to get the same opportunities as everyone else, she stated to the principal of Greenbow County Central School. Hes not going to some special school to learn to how to re-tread tires. (Gump 1995) Forrests mother was determined. Taking advantage of this, the principal coerced Forrests mother into trading a sexual favor for enrollment in school. In addition to these unsettling events, Forrest finds himself tormented and isolated by neighborhood children and townspeople who seem incapable of treating him with anything but reproach and disdain. Forrest was also an active part of many important events, including protests lead by George Wallace against desegregation, the Vietnam War, the Ping Pong Diplomacy period, anti-war activism lead by Abbie Hoffman, Black Panther Party meetings, and the Watergate scandal. It would be reasonable to say that being part of such important events and would make him vulnerable to the social forces of the times, yet his lack of critical thought as a result of low intelligence seemed to indicate the complete opposite he remained wholly oblivious and ignorant of their significance. During George Wallaces Stand in the Schoolhouse Door protest, Forrest stands curiously in the background, more interested in his surroundings rather than the actual protest. During the Vietnam War, Forrest never questions the morality or the agenda of the U. S. government, and receives the Congressional Medal of Honor for his efforts. His entire experience during the Vietnam War can be summed up into one conversation between him and the Drill Sergeant: Gump! Whats your sole purpose in this Army? To do whatever you tell me, Drill Sergeant! (Gump 1995) Still, the most dismaying portion of impassive responses glorified in this film can be contributed to Forrests careless involvement in the anti-Vietnam War rally lead by Abbie Hoffman. He was entirely clueless as to the purpose of the anti-war movements. His view of Abbie Hoffmans role? There was this man, giving a little talk And every time he said the F word, people, for some reason, well, theyd cheer. Though the focus of the film is directed towards Forrest Gump, the effects of social forces are most often expressed and implied through Jenny Curran. Forrests generally unobservant nature contrasts harshly with Jennys forthright and independent character. Without Jenny, we would have a collectively unrealistic and uncertain portrayal of many occurrences that contributed to the structure of todays society. Unlike Forrest, Jenny was consciously and intentionally involved in the counterculture movements of the 60s, as she is seen trailing the countryside with fellow hippies, participating in anti-war movements, and secretly involving herself in Black Panther Party meetings. Before Jenny sets off on what turns out to be downward spiral towards debasement, she speaks to Forrest of her motives. I want to reach people on a personal level. I want to be able to say things, just one-to-one. (Gump 1995) However, Jennys plans for a better society are brought to a staggering halt when Jenny develops a fatal disease stemming from precarious drug use. 4. Awards Academy Award for Best Picture (1994) Academy Award for Best Actor (1994): Tom Hanks Academy Award for Best Director (1994): Robert Zemeckis Academy Award for Best Screenplay—Based on Material Previously Published (1994): Eric Roth Academy Award for Best Film Editing (1994): Arthur Schmidt Academy Award for Best Visual Effects (1994): Ken Ralston, George Murphy, Stephen Rosenbaum, Allen Hall Golden Globe Award for Best Motion Picture—Drama (1995) Golden Globe Award for Best Motion Picture Actor—Drama (1995): Tom Hanks Golden Globe Award for Best Motion Picture Director (1995): Robert Zemeckis 5. Trivia In this movie, every still photograph of Forrest Gump shows him with his eyes closed. 6. Quotes Forrest Gump (explaining his run across the United States):â€Å"I just felt like running. † Forrest Gump: â€Å"My mama always said, life was like a box of chocolates. You never know what you’re gonna get. † 7. Question and answer event (The delightfully sarcastic humor of film critics David Edelstein helps narrate this question ad answer about this movie. ) Here is another big one that didn’t (surprisingly) make your list: Forrest Gump. This one did make it close to the top ten, didn’t it? A: Well, I certainly agree with you about Titanic, and after my less than positive review in Slate, I had 500 pieces of hate e-mail (mostly from teenage girls and much of it unprintable here) to prove it. But while I found Titanic mostly square and dumb (not badly acted, though—DiCaprio and Winslet are marvelous romantic leads), it’s almost never pernicious. The movies I wrote about are ones I found not just overrated, but objectionably, infuriatingly overrated. Which brings us to Forrest Gump. Yes, it came close to making my top ten most hateful. I have little patience for the conceit of the radiant simpleton, and even less when the radiant simpleton is positioned as morally superior in every way to, say, anti-Vietnam War activists. But Gump was just well made (and weird) enough to keep me in my seat. Let’s put it at number eleven. 8. Conclusion Although Tom Hanks (Star in Forrest Gump) affirms that the film was non-political and thus non-judgmental, the previous examples show implications otherwise. Though the film does take a stand against disability discrimination by shedding some light on the difficulties that accompany being handicap during a callous time in American history, its motives were generally ambiguous and unclear. Based on the filmmakers unattractive outlook on counterculturalism, his lack of discretion when touching on issues like desegregation and independence, as well as his insensitive approach to the deaths of activists, we can arrive at the following conclusion: the harrowing experiences exposed in this film can be easily discarded as something warranted only by devoted individuals who attempt to foster humanity. 9. References

Self-fulfilling Prophecy Essay -- essays research papers fc

More often than not, the outcomes of events that occur in a person’s life is the product of the idea of the self-fulfilling prophecy. It is that which â€Å"occurs when a person’s expectations of an event make the outcome more likely to occur than would otherwise have been true† (Adler and Towne, Looking Out, Looking In 66). Or restated, as Henry Ford once put it, â€Å"If you think you can, you can. If you think you can’t, you’re right!† This brief research paper touches on the two types of self-fulfilling prophecies, those that are self-imposed and those that are imposed by others. Additionally, it gives a discussion on how great of an influence it is in each person’s life, both positively and negatively, and how it consequently helps to mold one’s self-concept and ultimately one’s self. The first topic of discussion is the self-imposed, or self-inflicted, self-fulfilling prophecy. This idea follows that if one has a preconception or notion of an outcome, then chances are that person will raise the possibility of making it so. Take for example these cases-in-hand that Channing Grigsby, teacher of self-esteem speaks of: ‘I can’t handle this.’ And guess what? We don’t handle it well. If I tell myself I won’t have a good time at the party I’m going to, I am likely to behave in ways that generate exactly that reality, eliciting from other people indifferent responses, proving my premise. (â€Å"A Course in Self-Esteem† 5) Additionally, and antithetically, consider the example of the student studying for a mathematics test the following morning whose belief is that since he is and has been studying and has a good working knowledge of the subject area, that he will do well on the test and does so the following morning. When compared to another student doing the same but is less prepared and knowledgeable in the area and additionally thinks that he will fail and did, he performed better because of his positive expectation and preparedness. Take a moment to reconsider the inclusion of the idea of preparation in the example. Here, preparation is just as important a factor to consider because it is a variable that can greatly surpass the influence of the self-fulfilling prophecy. The other student who did not prepare well and did not know the material as well would have failed anyway, despite how great of preconceived thoughts he may have had. In this case, because the concept... ...pment. And because it does so, it is absolutely essential that as a collective, as a body, as a society, as a people, that a certain degree of understanding is found. That is so that individuals may have a better understanding of their internal, emotional and psychological processes as well as those of others. And with that, a mutual understanding of one another that helps to promote community and a better state of physical, mental, social and spiritual health. Works Cited Adler, Ronald B., and Neil Towne. Looking Out, Looking In. USA: Holt, Rinehart and Winston, 1999. Bidwell, Lee D. Millar, and Brenda J. Vander Mey. Sociology of the Family: Investigating Family Issues. MA: Allyn & Bacon, 2000. Bushman, Brad J., Roy F. Baumeister, and Angela D. Stack. â€Å"Catharsis, Aggression, and Persuasive Influence: Self-Fulfilling or Self-Defeating Prophecies.† Online Posting. 17 July 2001 . Grigsby, Channing. â€Å"A Course in Self-Esteem: 5. Sources of Low Self-Esteem.† Online Posting. 17 July 2001 . â€Å"Self-fulfilling.† Def. 2. Merriam Webster’s Collegiate Dictionary. 10th ed. 1997.

Accounting Seminar Notes

Chapter 6 Homework Solutions 6-16 Sales budget, service setting. 1. Rouse & Sons| 2011 Volume| At 2011Selling Prices| Expected 2012Change in Volume| Expected 2012 Volume| Radon Tests| 12,200| $290| +6%| 12,932| Lead Tests| 16,400| $240| -10%| 14,760| Rouse & Sons Sales Budget| For the Year Ended December 31, 2012| | Â  | Â  | Â  | | Selling Price| Units Sold| Total Revenues| Radon Tests| $290| 12,932| $3,750,280| Lead Tests| $240| 14,760| 3,542,400| | Â  | Â  | $7,292,680| 2. Rouse & Sons| 2011 Volume| Planned 2012 Selling Prices| Expected 2012 Change in Volume| Expected 2012 Volume| Radon Tests| 12,200| $290| +6%| 12,932|Lead Tests| 16,400| $230| -7%| 15,252| Rouse & Sons Sales Budget| For the Year Ended December 31, 2012| | Â  | Â  | Â  | | Selling Price| Units Sold| Total Revenues| Radon Tests| $290| 12,932| $3,750,280| Lead Tests| $230| 15,252| 3,507,960| | | | $7,258,240| Expected revenues at the new 2012 prices are $7,258,240, which is lower than the expected 2012 reven ues of $7,292,680 if the prices are unchanged. So, if the goal is to maximize sales revenue and if Jim Rouse’s forecasts are reliable, the company should not lower its price for a lead test in 2012. 6-17 Sales and production budget. Budgeted sales in units200,000Add target ending finished goods inventory 25,000 Total requirements 225,000 Deduct beginning finished goods inventory 15,000 Units to be produced 210,000 6-18Direct materials purchases budget. Direct materials to be used in production (bottles)2,500,000 Add target ending direct materials inventory (bottles) 80,000 Total requirements (bottles)2,580,000 Deduct beginning direct materials inventory (bottles) 50,000 Direct materials to be purchased (bottles)2,530,000 6-19 Budgeting material purchases. Production Budget: Finished Goods (units) Budgeted sales45,000 Add target ending finished goods inventory18,000Total requirements63,000 Deduct beginning finished goods inventory16,000 Units to be produced47,000 Direct Materi als Purchases Budget: Direct Materials (in gallons) Direct materials needed for production (47,000 3)141,000 Add target ending direct materials inventory50,000 Total requirements191,000 Deduct beginning direct materials inventory 60,000 Direct materials to be purchased 131,000 6-20Revenues and production budget. 1. | SellingPrice| UnitsSold| TotalRevenues| 12-ounce bottles| $0. 25| 4,800,000a| $1,200,000| 4-gallon units| 1. 50| 1,200,000b| 1,800,000| | | | $3,000,000| a 400,000 ? 12 months = 4,800,000 b 100,000 ? 2 months = 1,200,000 2. Budgeted unit sales (12-ounce bottles)4,800,000 Add target ending finished goods inventory 600,000 Total requirements5,400,000 Deduct beginning finished goods inventory 900,000 Units to be produced4,500,000 3. = 1,200,000 + 200,000 1,300,000 = 100,000 4-gallon units 6-21 Budgeting: direct material usage, manufacturing cost and gross margin. 1. Direct Material Usage Budget in Quantity and Dollars| | | | Â  | | Material| Â  | | Wool| Dye| Total| Phys ical Units Budget| | | | Direct materials required for| | | Â  | Blue Rugs (200,000 rugs ? 36 skeins and 0. 8 gal. )| 7,200,000 skeins | 160,000 gal. Â  | | | | Â  | Cost Budget| | | | Available from beginning direct materials inventory: (a) | | | Â  | Wool: 458,000 skeins| $ 961,800| | | Dye: 4,000 gallons| | $ 23,680| Â  | To be purchased this period: (b)| | | Â  | Wool: (7,200,000 – 458,000) skeins ? $2 per skein| 13,484,000 | | Â  | Dye: (160,000 – 4,000) gal. ? $6 per gal. | _________| 936,000| | Direct materials to be used this period: (a) + (b)| $14,445,800 | $ 959,680| $15,405,480| 2. = = $2. 55 per DMLH = = $12 per MH 3. Budgeted Unit Cost of Blue Rug| | | | | | Cost perUnit of Input| Input perUnit ofOutput| Total| Wool| $2| 36 skeins| $ 72. 0| Dye| 6| 0. 8 gal. | 4. 80| Direct manufacturing labor| 13| 62 hrs. | 806. 00| Dyeing overhead| 12| 7. 21 mach-hrs. | 86. 40| Weaving overhead| 2. 55| 62 DMLH| 158. 10| Total| | | $1127. 30| 10. 2 machine hour per skein36 skeins per rug = 7. 2 machine-hrs. per rug. 4. Revenue Budget| | | | Â  | | Units| Selling Price| Total Revenues| Blue Rugs| 200,000| $2,000| $400,000,000| Blue Rugs| 185,000 | $2,000| $370,000,000| 5a. Sales = 200,000 rugs| Cost of Goods Sold Budget| | | Â  | | From Schedule| Total| Beginning finished goods inventory| | $ 0| Direct materials used| $15,405,480| Â  |Direct manufacturing labor ($806 ? 200,000)| 161,200,000| Â  | Dyeing overhead ($86. 40 ? 200,000)| 17,280,000| Â  | Weaving overhead ($158. 10 ? 200,000)| 31,620,000| 225,505,480| Cost of goods available for sale| | 225,505,480 | Deduct ending finished goods inventory| | 0 | Cost of goods sold| | $225,505,480| | | Â  | 5b. Sales = 185,000 rugs| Cost of Goods Sold Budget| | | Â  | | From Schedule| Total| Beginning finished goods inventory| | $ 0| Direct materials used| $ 15,405,480| Â  |Direct manufacturing labor ($806 ? 200,000)| 161,200,000| Â  | Dyeing overhead ($86. 40 ? 200,000)| 17,280,000| Â  | W eaving overhead ($158. 10 ? 200,000)| 31,620,000| 225,505,480| Cost of goods available for sale| | 225,505,480 | Deduct ending finished goods inventory ($1,127. 30 ? 15,000)| | 16,909,500 | Cost of goods sold| | $208,595,980| 6. | 200,000 rugs sold| 185,000 rugs sold| Revenue| $400,000,000| $370,000,000| Less: Cost of goods sold| 225,505,480| 208,595,980| Gross margin| $ 174,494,520| $ 161,404,020|

Alternative Health

Medical intervention is a continuous quest for health care management. Whether conventional, complementary or alternative medicine, the aim of   health care provider is to give relief to pain or to cure illness of   their patients temporarily or permanently .Alternative medicine is a practice of medicine that prevents or treats disease or ailments without the use of drugs or undergoing diagnostic procedures. It includes chiropractic, acupuncture, yoga, use of medicinal plants, homeopathy, meditation, massage and anything that requires self awareness and belief   that the body can heal itself.The use of alternative medicine is fast growing despite the result of many clinical studies showing its side effects and adverse reactions especially when combined with other procedure. It is therefore important that health care seekers should inform their health care provider of their present condition and current treatment to prevent unfavorable interaction of different treatment modality .DISCUSSIONThe world of medicine faces a continuous challenge on how to uplift the level   of health care in the country. There are organizations that spend a lot of money to provide the best drug that can cure certain illness. Several funding companies are   searching for the best medication. Clinical trials are continuously conducting studies for the drug development. A variety of medical methods have been accepted by medical practice due to many scientific explanations for their effectiveness and most often than not,   these procedures cost a lot of money.However, absence of side effects and adverse reactions is not an assurance. There are also incidents of unsatisfied medical treatment outcome. Medical lawsuits are becoming rampant nowadays resulting to decline in conventional health visits. In accordance, several health care methods are becoming more accepted as a way of battling ailments. These factors add to the popularity of alternative medicine.Although many people in less developed countries have used alternative medicine, it has not proven to cause 100% therapeutic effect. Many medical literatures have been discussing alternative medicine with complementary medicine. It should be remembered   that alternative medicine is a practice used in place of conventional medicine while complementary medicine is an alternative medicine with concurrent use of conventional medicine.Conventional medicine is medicine practiced by professionals such as Doctor of Medicine, Doctor of Osteopathic Medicine and other allied health professionals like physical therapist, psychologist and registered nurse. It is also known as Western medicine, orthodox, biomedicine or regular medicine.In a study conducted by Barnes and colleagues (2002), the use of complementary and alternative medicine among adults in United States has been revealed. They collected data from the noninstitutionalized population using a computer-assisted personal interview among adults age 18 and ab ove.They found out that 60% of the adults were using some form of complementary and alternative medicine. The   most commonly used   therapies were use of prayer for   health , natural products, deep breathing exercises,   meditation, chiropractic care, yoga , massage , and diet-based therapies. Ernst (2000) revealed in his research the 9% to 65% prevalence of use of complementary/alternative medicine. The given form for treatment was chiropractic in the USA but showed considerable discrepancies.The study suggests that complementary/alternative medicine therapies are frequently used and increasing. â€Å"The true prevalence of use of complementary/alternative medicine in the general population remains uncertain†.Alternative medicine has been practiced from eastern to western part of the world from 2,000-6,000 years of history (Dworkin, 2006). The definition and scope of alternative medicine is so broad that falls into one definition; a   practice of medicine which r equires self-awareness, treatment or prevention of disease without the use of expensive drugs and need not undergo through the   high cost   of   diagnostic procedures. It includes all healing approaches that do not use the conventional Western medicine.Alternative medicine includes acupuncture, aromatherapy, Ayurveda medicine, Chinese medicine, chiropractic, herbal medicine, homeopathy, massage, meditation, naturopathy, therapeutic touch and Yoga.   

A.T. Kearney Sales Management Essays

A.T. Kearney Sales Management Essays A.T. Kearney Sales Management Essay A.T. Kearney Sales Management Essay A. T Kearney and the new â€Å"defining entity† Background: â€Å"No longer is IT just another tool the CEO might use to accomplish costs saving and operational ends. Today, information technology can help solve product problems, set new levels of service and create new distribution and communication channels. † Founded in 1926, A. T. Kearney had evolved into one the world’s dominant management consulting practices. Its approach was to develop realistic solutions and help clients implement recommendations that generated tangible results and improved competitive advantage. The mix of strategy and operations had differentiated A. T. Kearney from its competitor’s and driven the firm’s outstanding results. A. T. Kearney had doubled its size every three years since 1983 and was recently listed in Consultants news as one of the five fastest-growing consulting firms in the world. EDS started in 1962 with Ross Perrot and $1000 dollar investment. It helped customers use information and technology to recast their economics and to identify and seize new opportunities. Considered by many to be the inventor of â€Å"outsourcing,† EDS had established itself as a world leader in information technology services. EDS defined its business as â€Å"shaping how information is created distributed, shared, enjoyed, and applied for the benefit of businesses, governments, and individuals around the world. † Its service offering included four different types of products: Systems Development, Systems Integration, Systems Management, and process management. EDS later entered the management consulting industry as part of a strategy to offer business solutions rather than simply IT solutions to its customers. EDS eventually formalized its efforts of management consulting by creating MCS which leveraged its tradition and strengths, MCS brought a new dimension to EDS. Over a short two-year period, EDS had built MCS into an organization of 1,300 people, with 30 offices in 20 countries. Competition for both firms revolved around the big six classic IT firms who were enjoying annual growth rates in excess for 15 percent as IT became increasingly strategic in nature and instrumental for reengineering. Operation and Strategic Firms, who were best known for their strategic expertise, were broadening their service fferings as they moved aggressively downstream into operations consulting. Systems Integrators and Systems Vendors had moved to more traditional management consulting markets and new information technology entrants that spotted the opportunity to consolidate client relationship by selling â€Å"upstream† consulting services on top of their core outsourcing and system integration s kills. Because of intense competition and extensive opportunities, EDS acquisitioned A. T. Kearney Ltd. in order to provide is a full service company. Despite amazing growth in the first year, the â€Å"new entity† had problems in leveraging the two companies, and jumping on these new attractive opportunities. However, the acquisition also raised many issues. Among these was the issue of how to leverage the merger in terms of providing strategic consulting and information systems solutions to clients. There’s also the issue about the ability of these two very different organizations, with different skill sets and cultures, to work together in blending their services into a broad, seamless continuum. Should the two firm’s cross-sell each others services? Should A. T. Kearney call on existing ED’s clients and vice-versa? Should the two firms work together to secure new clients? Sales management issues arising from this decision. For example, if cross-selling is to be encouraged, what incentive scheme might be appropriate? Strengths: * Successful merger between EDS and A. T. Kearney * World leader in Information Technology services * Offer services from systems development to Consulting services * Companies are very well known world-wide * Well positioned in the market place * Unparalleled spectrum of capabilities to clients Steady growth * â€Å"One Stop Shop† * Broad Range of services * Well matched for both A. T. Kearney and MCS. * Strong goals of growth, globalization, and leadership. Weaknesses * Leveraging and combining each other’s strengths in the marketplace * Merging of two entirely different cultures * Fear that A. T. Kearney would be viewed as the front end for EDS * Merge not working out among employee s * May be difficult to attract and retain good people * Consulting vs. Systems * Un-established environment where the two companies could remain apart, but at the same time work together. Sales and account management Opportunities: * Draw on the strengths of both organizations and develop entirely new products. * Full service firm * Technology being integrated into business strategy * A lot of growth potential * Technological Investments will increase * Substantial cross-marketing opportunities * Host events where employees from both organizations attend Threats: * Competitors becoming full service * Political and legal policies affecting the merge * Competition from other firms * The â€Å"Big Six† – Classic IT firms * Operational and Strategic Firms Systems Integrators and system vendors * New information technology entrants Recommendations: Cross-Selling will be strongly encouraged in the company by giving incentives to the sales teams of both companies. In additio n, the company should train a middleman between the two services. Train employees in cross-selling techniques. The approach must be built around serving the customer, not just selling more stuff. For example, you might describe how the additional products or services would complement the original purchase and further solve the customer’s problem. Be on the same payroll, their pay depends on the other company. Basically, there should be consultants from A. T. Kearney, who are involved in the creation of the IT programs from EDS. The two firms should work together to secure new clients. Essentially, whether the client from A. T. Kearney or EDS. A. T. Kearney will encourage the client to buy the software and services from EDS or EDS can ask the client use A. T. Kearney consulting services or they can also make it a package deal. In order to do so there’s a need to establish consistent forms of communication  with various layers of management. Setting up a communication program that includes a comprehensive list of employee groups within the purchasing and selling organizations; a very specific timetable for addressing each group; tools and forums to be used in communicating to each group; and deadlines for developing content and producing material, along with the individuals charged with accomplishing these tasks. There should be clear communications to  all  employees,  the expectations for working in the post-transaction environment. They should, therefore, hear the same message from management so that all employees are singing from the same prayer book.    Ideally, members of a companys executive team should initially address all employees directly. On a follow-up basis, however, managers should be reinforcing the big picture painted by senior officials while focusing on specific actions expected of employees under their supervision. To ensure these follow-up communications are consistent in their message and reflect top managements expectations for employee action, a company-wide communication plan should be in place. Overall controls on the type and content of the communications could range from providing managers with content outlines and/or key talking points, to centralized development of the presentation material itself. Listen to the views and concerns of all employees  regarding work in the new environment. Overall, the newly formed company must work hard at finding a blend of corporate practices and procedures from operations, sales and R;D to finance, management systems and the use of capital and human resources that best suits its planned goals and objectives. Reason for Recommendation: If two firms were to create a new environment that can work for both organizations by communicating, it will provide both firms with optimum advantage. Benefits from the blend will include: keeping as many clients as possible, getting some more and most importantly, have a good and efficient organization, not just to the eyes of the clients, but also to the new inner structure that the company will have. The entity can host event for the employees to get to know each other this way EDS employees can refer clients to a specific A. T. Kearney consultant or perhaps have both work together, even introduce the A. T. Kearney consultant to the client and visa-versa. In order to encourage this, the company can provide incentives for cross-selling, or they can. For the vendor, the benefits are also substantial. The most obvious example is an increase in revenue. There are also efficiency benefits in servicing one account rather than several. Most importantly, vendors that sell more services to a client are less likely to be displaced by a competitor. The more a client buys from a vendor, the higher the switching cost