Short Story Looking Back - 1510 Words

Jem Finch Looking back, I don’t remember a specific time when my fascination of the Radleys began. It had just always been that way. I loved to hear the stories and rumors circulating in the town. I loved to imagine what Boo Radley was really like. It was almost more interesting than football, if that was possible. I had always feared them, yet, in retrospect, I loved fearing them, in a sense. My sister Scout and I wouldn t dare venture past their house in summertime play. The mysterious nature of them was exciting. When I met Dill, my fascination for the Radley’s grew even more. Dill stayed the summers with his Aunt Rachel, who was conveniently our neighbor. Once warned about the Radleys, Dill became more fascinated with the radleys’ than both me and Scout. The Radley’s had always been peculiar. Although it seems as if they had lived in Maycomb forever, they were seldom seen. They lived in a sad house with rotting shingles, which is where they spent most of their time. The town shunned them for their abnormality. Boo Radley, one of the sons, was especially distrusted. He had gotten involved with some of the Cunninghams from Old Sarum, which was almost a proper gang. When all members of the tribe stole a flivver and locked Mr. Connor, Maycomb s ancient beadle, in the courthouse outhouse, the town decided enough was enough. All members were to be put before the probate judge, who decided that they were to be put into the state industrial school. Although that wasn tShow MoreR elatedAnalysis Of The Movie Memento We Come Across A Diner Scene 891 Words   |  4 Pageswritten by Jonathan Nolan in 2000. Both Memento and â€Å"Memento Mori† tell a story about a man who uses photographs and notes to help him remember things as he searches for his wife’s murderer without the use of his long-term memory. Christopher Nolan produced a free adaptation of the shorty story, although the movie itself grasped the general concept it didn’t exactly stay true to the little details presented throughout the short story. One of the ways this is done in the movie is through Nolan’s editingRead MoreAnalysis Of A New Dress By Virginia Woolf1013 Words   |  5 PagesShort stories are not just stories that are short. Short stories are complex writings that most times portray the authors look on life. In 1944, an author named Virginia Woolf wrote the short story, A New Dress. This piece is an excellent example for showing the true elements of a short story. Character, point of view, setting, plot, motif, theme, and symbols are what make up a short story. In Woolf’s, A New Dress, most of these attributes are clearly laid out within the writing. 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Oates is known for alluding to different and all kinds of hints in her stories, but her subliminal references to fairytales have been one I have seen the most. Throughout the short story V alentine, Oates makes many nonchalant allusions to fairytales. Oates knows how toRead MoreLiterary Analysis of Chickamauga1349 Words   |  6 PagesSwift 1 Samuel Swift English 2312 Dr. Chuck Jackson 02/10/2011 Ambrose Bierce’s Twisted Naturalist Short Story â€Å"Chickamauga† The author of â€Å"Chickamauga,† Ambrose Bierce, created this short story as a naturalist visualization of the devastating effects that wars and battles had on the soldiers which fought in them. The short story â€Å"Chickamauga† is defined as naturalist literature because of the author’s employment of specific literary techniques which define naturalism, such as the way the authorRead MoreThe Common of Ellisons Battle Royal and Hemingways Soldiers Home1156 Words   |  5 Pages The authors have created these characters in the short stories to undergo changes, which help make it through tough events. The character development in the stories is important because it shows the changes and events that help shape and create the main characters of the story. Both authors shape the characters through contrasting events, making the characters change from a static to a dynamic character by the end of the story. The authors tie in both the past with the present to create a twistRead MoreMark Twain s The Celebrated Frog Of Calaveras County1543 Words   |  7 Pages The purpose of this essay is to help explore the history of Mark Twain’s short story â€Å"The Celebrated Frog of Calaveras County†, and how this short story was affected by the current events going on during the late 1800’s, Mark Twain uses of the surrounding around him to help both inspire and craft that into his stories, and lastly how Mark Twain studies and understanding of literary techniques to help form The Celebrated Frog. This essay will look into three different articles thatRead MoreAnalysis Of The Poem Carpathia 1552 Words   |  7 Pagesâ€Å"Carpathia†, a short story by the poet and memoirist Jesse Lee Kercheval. The short story was written for a segment in her book â€Å"Building Fiction†. The main plot is a fictional story about her parents in their honeymoon. The setting is in April 1912, when the titanic sank. Jesse Lee ’s parents were on the Carpathia, a ship that picked up the Titanic survivors. It also focuses on the role of women in society. In her book â€Å"Building Fiction† she explains the differences between a short story and a novellaRead MoreFeminism at Its Best810 Words   |  3 Pagesstereotype that had plagued the human brain for quite some time. Annenberg Learner states that the short story is based on a true event Susan Glaspell had covered in 1900 while working as a reporter for Des Moines Daily News (Annenberg Learner; Glaspell 179). At first, â€Å"A Jury of Her Peers† was known as a play by Glaspell called â€Å"Trifles.† A year later, Susan Glaspell adapted the play in short story form and titled it â€Å"A Jury of Her Peers† (Arp and Johnson 550). Susan Glaspell is known for her feministRead MoreEveryday Use By Alice Walker1031 Words   |  5 Pages The short story, â€Å"Everyday Use†, was written by Alice Walker. She has a well-known reputation worldwide from being a novelist, poet, short story writer, activist and feminist. Many of Walkers writings discuss iss ues facing African Americans. For her short story, â€Å"Everyday Use†, Walker focuses points on African Americans lacking understanding for their heritage. She uses a quilt as a symbol of heritage for her characters, Mama, Maggie and Dee. Alice Walker was the youngest of eight of a

Hypertension Causes And Treatments Health And Social Care Essay Free Essays

The most common medical status and taking cause of decease in Ireland today is Hypertension, accounting for about 1/3 of the entire figure of deceases and killing about 10,000 people each twelvemonth. Hypertension or high blood force per unit area is where the force of the blood against the arterial walls as it circles the organic structure is more forceful than it should be. It is the chief cause of decease in Ireland due to the fact that it is a status that normally gives no symptoms, and goes unnoticed unless it is checked on a regular basis or when a wellness job arises. We will write a custom essay sample on Hypertension Causes And Treatments Health And Social Care Essay or any similar topic only for you Order Now It is the deficiency of symptoms that gives the status its other name The Silent Killer. To look into entire blood force per unit area a measuring of both systolic and diastolic force per unit area must be taken. Systolic force per unit area measures the blood force per unit area while the bosom beats and diastolic force per unit area measures the blood force per unit area while the bosom rests. Normal blood force per unit area is considered to be 120/80 mmHg, 120 being the measuring of systolic end product and 80 being measuring of the diastolic end product. Today, there are 4 classs of blood force per unit area ; normal, pre-hypertension, high blood pressure stageI and high blood pressure stageII. Normal blood force per unit area as stated antecedently is 120/80, pre-hypertension is considered to be between 121-139 systolic and 80-89 diastolic while both phases of high blood pressure are 140 systolic or higher with 90 diastolic or higher.blood-pressure.gif The status With Hypertension, as stated antecedently both the systolic and diastolic may be inveterate higher than 140/90mmHg or merely one of the measurings may be inveterate higher than the normal figure. Hypertension is split into 2 different blood force per unit area classs ; high blood pressure phase I and high blood pressure phase II. Phase I flatly has a systolic of between 140 and 159 with a diastolic of 90 to 99 while phase II is marked by a systolic reading of 160 or higher with a diastolic of 100 or more. There are 2 types of high blood pressure, the first is called indispensable high blood pressure and the second is called secondary high blood pressure. Essential or primary high blood pressure is high blood force per unit area with no identified cause while secondary high blood pressure is high blood force per unit area caused by another implicit in status or the medicine used to handle it. When sing the pathogenesis of primary high blood pressure, the alteration in systemic vascula ture could be as a consequence of continuously increased blood volume, cardiac end product or strictly due to sustained lift of the systemic vascular opposition. The increased opposition is as a consequence of a decrease in diameter of the lms and thickener of the walls of immune blood vass. Vascular tone is besides another factor to take into consideration when sing pathogenesis as surveies show that vascular endothelium of patients with high blood pressure produce really small azotic oxide. Nitric oxide is the organic structure ‘s natural vasodilative but due to the decrease in production the vascular smooth musculus becomes less sensitive to its activity. This deficiency of azotic oxide and desensitized smooth musculus coupled with increased production of endothelin can take to enhanced vasoconstriction of the vascular tissue. This vasoconstriction causes the arterial walls to go more stiff and to increase opposition to the flow of blood, which in bend causes the bosom to c rush more forcefully. The stiffening of the arterial walls besides leads to a wider pulsation which is a characteristic of stray systolic high blood pressure which is where the systolic reading is 140 but the diastolic reading is still below 90.blood_vessel.gif Causes Today, indispensable high blood pressure histories for more than 90 % of all high blood pressure related instances while secondary high blood pressure viz. accounts for the remainder. The cause of indispensable high blood pressure is unknown but there are 7 factors that could potentially be responsible for this type of blood force per unit area. These are a high salt diet, age, ethnicity such as African American, Renal inadequacy, weight jobs, genetic sciences and susceptibleness. Secondary high blood pressure is less common but is by and large a consequence of an implicit in status or due to medicine ; some implicit in causes include nephritic inadequacy, thyroid inadequacy, gestation, emphasis and many more. Nephritic arteria stricture is the narrowing of the nephritic arteria lms, this consequences in a decrease of force per unit area in the arteriola and a decrease in nephritic perfusion. This decrease in nephritic perfusion and bottleneck of the arteria stimulates the release of chymosin which increases the concentration of the endocrines angiotensin II and aldosterone. The addition in these endocrines consequences in the increased consumption of Na and H2O therefore increasing the blood volume taking to high blood pressure due to the Frank-Starling mechanism. The pathogenesis of hyperaldosteronism is similar to that of nephritic arteria stricture, as the increased secernment of aldosterone consequences in increased Na and H2O uptake therefore increasing the blood volume and cardiac end product. The Frank-Starling mechanism is physiologically involved in equilibrating the end product of the 2 ventricles of the bosom ; it is the Black Marias ability to alter its force of contraction therefore altering the shot volume as a response to alterations in the venous return. An illustration of this is an addition in end product of the right ventricle would take to an addition in the flow into the left ventricle. Without the Frank-Starling mechanism to respond to th e instability so a major malfunction would occur.primary hyperaldosteronism One of the most prevailing links with secondary high blood pressure in today ‘s society is stress. It acts as an indirect cause of the status by repeatedly exciting the sympathetic nervous system ; this overstimulation leads to big sums of vasoconstricting endocrines such as noradrenaline to be released. Stimulation of the sympathetic nervous system due to emphasize besides increases the go arounding angiotonin II, antidiuretic hormone and aldosterone degrees. The changeless and perennial bottleneck of the arterias due to increased cardiac end product and vascular opposition elevates the blood force per unit area. On top of the sympathetic nervous system stimulation, emphasis besides stimulates the adrenal myelin to bring forth more catecholamines such as noradrenaline and adrenaline. It is the combination of increased catecholamines and angiotonin II that maintains the elevated blood force per unit area doing the high blood pressure. Conventional intervention To handle the status it is frequently necessary to look at the underlying cause if any and to seek dainty that where possible. For indispensable high blood pressure there is no identifiable cause so the intervention program is test and mistake, while with secondary high blood pressure ; the implicit in status that is seting emphasis on the bosom can be treated with the hopes that it will relieve the strain. There are 4 chief categories of antihypertensive drugs these are ; Diuretics, vasodilatives, sympathetic nervous system suppressers and rennin-angiotensin system drugs. Diuretic drugs such as Thiazides, K sparing and cringle are the chief types used in the intervention of high blood pressure. They are frequently called ‘water pills ‘ as they act on the kidneys to increase the riddance of Na and H2O from the organic structure in order to diminish blood volume. Vasodilators are another of import class of drugs in the intervention of high blood pressure as they help in the relaxation of the musculuss in the blood vass. Calcium channel adversaries ( blockers ) and potassium channel agonists are 2 chief illustrations of vasodilatives used to handle high blood pressure. The Ca channel blockers aid in the relaxation by barricading the Ca conductivity of L type Ca channels on vascular smooth musculus. K+ channel agonists on the other manus do local relaxation of smooth musculus by increasing the permeableness of the membrane to K+ ions. The activation of K ions switches off the Ca channels therefore halting the production of action potencies. Alpha and beta blockers/ adversaries are 2 chief sympathetic nervous system suppressers or peripheral sympatholytic drugs used in the intervention of high blood pressure. The alpha adversary blocks the alpha receptors in the smooth musculus of peripheral arterias which blocks the mechanism of contraction through the IP3 signal transduction tract therefore cut downing the blood force per unit area. The beta antagonists nevertheless, merely act on cut downing the cardiac end product and are found to be non so effectual on their ain and so they are by and large prescribed with the usage of water pills like the Thiazides. Alpha agonists are the 3rd type of sympathetic nervous system suppresser or centrally acting sympatholytic drugs, they block the sympathetic activity of the encephalon by adhering to the alpha 2 receptor and triping it. This activation of the alpha 2 receptor reduces the escape to the bosom therefore diminishing the cardiac end product, bosom rate and contraction. By an d large the alpha agonists are prescribed in concurrence with water pills due to the drugs unstable accretion side effects which when left untreated can take to cell hydrops. The last class of drugs used to handle high blood pressure is the Renin-angiotensin targeting drugs. The 2 chief aiming drugs used are ACE inhibitors and angiotonin II receptor adversaries. ACE inhibitors or angiotensin-converting enzyme inhibitors ; barricade the enzyme from bring forthing angiotonin II which is responsible for the narrowing of blood vass and stimulation of endocrines that raise blood force per unit area. By barricading this enzyme, the blood vass remain relaxed and blood force per unit area remains normal. On the other manus, the angiotonin II receptor adversaries block the action of angiotonin non the formation therefore the blood vass remain relaxed. Herbal and complementary intervention In today ‘s medical universe, diet and exercising are the best recommended interventions where possible or when medicine can be avoided. Simple things such as to discontinue smoke, exerting for 30 proceedingss a twenty-four hours, restricting salt and intoxicant consumption, eating a bosom healthy diet and cut downing emphasis are all things that could dramatically take down blood force per unit area. Addendums in the diet are another friendly manner of lower blood force per unit area, addendums such as omega3 fish and pod liver oils, coenzyme Q10, ALA, Allium sativum, Ca and chocolate are all indicated for the intervention of high blood pressure. Where addendums and diet do n’t hold the desired efficaciousness, herbs can assist hike the effects or can even be used in concurrence with prescribed anti-hypertensive medicines. How to cite Hypertension Causes And Treatments Health And Social Care Essay, Essay examples

Airline Group Strategy for Emirates Airlines - myassignmenthelp

Question: Discuss about theAirline Group Strategy for Emirates Airlines. Answer: Introduction Emirates Airline is one of the major airlines in the aviation industry that is based in Dubai and fully owned by the Government of Dubai. The business operations of this airline are growing at a better rate, as it is going through business expansion all over the world. Emirates Airline is expanding its business throughout all the continentals. In the year 1985, Emirates Airline was founded in Dubai and by the year 2013, this has attained a considerable growth and currently it has become third largest commercial airline in the world. The given case study, i.e. named as Emirates Airline: Connecting the Unconnected includes the technology, business strategy, how this airline selects its new routes, tools and equipment and manages its marketing, branding and human resources. In addition, it is effectively managing the relationships with countrys government. The airline forms an internal strategy as it increases the opportunities in geographical markets. Now, the company has become one of the top and leading airlines in the world, with highest number of domestic and international passengers. This report answers the questions given along with the case study. It includes the factors behind the success of Emirates in Dubai. Furthermore, it describes the role of Dubai and location in the success of airline. Moreover, it includes the SWOT analysis of Dubai-based hub-and-spoke model of Emirates airline. Factors behind Emirates Success There are various factors behind the success of Emirates Airlines. There are some reasons why this airline has grown as a biggest commercial name under the civil aviation sector. While it can be recognized to various factors, below are some of the most important factors, which contribute to the success of Emirates Airlines. Branding The most important factor among airline investors can allow an organization to some of better choice selections for developing its global image and reputation. The company has a better brand image in the aviation industry. It is increasing its customer base by enhancing its services. To improve in-flight experience, airline has transformed a number of seats into premium classes and enhanced its luxury facilities and included new flights, which provided modern facilities. Emirates Airlines had won the World Travel Award in the travel industry for best service three times (Armstrong, Kotler, Harker and Brennan, 2015). Finances Emirates Airline is owned by the Investment Corporation of Dubai, so it has no shortage of support, whether it is about the logistics or complete amount of cash, which is needed to eliminate the barrier behind entering in more extensive marketplace. The airline is having a strong financial support from government of Dubai. Furthermore, dependence of Dubai on tourism makes sure Investment Corporation of Dubai considers this brand seriously (Abeyratne, 2013). As an outcome of this, a huge amount of money was forced in before when the Emirates airline turned its profit. Operations Operations of Emirates Airlines are very effective and major contributor to its success. Having selected to run outside the purview of alliances between different airlines Emirates organization selects to attain growth of its own accord without being restricted by the market limitations, which are posed by these strategic alliances. It not only give all the revenues and incomes for the company alone but also offers it considerable power in the market that is defined by the airlines if strategic alliances (Belobaba, Odoni and Barnhart, 2015). In addition, Emirates Airline is implementing hub and spoke model. This model is the major contributor to the success of this airline. The company has operated this model all over the world that consists of a single hub, which is based on several arrival banks, which are followed by departures that enables the travellers to connect through this hub among different points. This model assists this airline to make its operations smoother. The operat ions of Emirates Airline are the major factors, which drive the organization towards gaining competitive advantage against its competitors, like; Qatar Airways, British Airways, Turkish Airlines etc. Customer Service Customer service is also one of the major factors for success of this airline company. The organization is providing creative and customer focused services and has reliability in airline services. Meanwhile, the services to customers are as significant as fuel in flights. So, the constant growth and innovation in products is very important for the organization. Moreover, other critical success factors competitiveness and sustainable growth (Bamber, et al, 2009). It can be ensured that Emirates Airlines is excellent in offering customer services and expanding its business operations in international market. The company has been endeavoring to maintain its growth with staying competitive in aviation market by implementing cost effective and differentiation strategy in the market. It assists the organization in increasing its customer base and gaining more competitive advantage over its competitors in the industry (Dudley, 2016). Moreover, the success of Emirates airline can be entitled to the government of Dubai. Role of Dubai in Success of Emirates Selecting an appropriate location for business is one of the major decisions for an organization. It is a key component to the success of an organization. If a firm chooses wrong location, then it can have sufficient access to workers, customers, materials and other transportation services. So, location generally plays a vital role in the revenues and overall success of the company. Location strategy framework is a plan for finding an optimal location for the business by recognizing its objectives and needs and looking for the location with products and services, which are well-suited with these objectives and goals (Grimme, 2011). The company uses different criteria to find out an appropriate location for its business and company establishment. In the given case, Dubai is playing an important role in the success of Emirates Airline. The organization is having various strategic advantages from this location. There are so many components of location strategy framework, which are supporting the growth and success of Emirates in Dubai (Hazledine, 2011). The company has established its business in the country by considering some specific factors. The location strategy framework is stated below; Government Support When an organization establishes its business in a location, it may confront various barriers and restrictions from government. So, there will be need of examining the governmental and cultural issues in the area when creating its location strategy. In Dubai, this airline is owned by government of Dubai and government is supporting Emirates in every way. When the company has developed its hub-and-spoke model, it required both access to new destinations and a powerful hub airport (Homsombat, Lei and Fu, 2014). The government of country has supported Emirates by providing funds. It has maintained its strong financial relationships with Emirates Airline via its holding company, i.e. Investment Corporation of Dubai. The government of is the major reason behind strong growth and success of Emirates Airline in country. Location capability and capacity Emirates Airline is practicing a hub type model in this country, which is not new in the aviation sector. By looking at the capacity and capability, Emirates has effectively capitalized on its chosen location, i.e. Dubai, a small state that is located to approach 75% of the population of the world in a flight in eight hours to develop a profitable and growing hub based operational model. This model has proven beneficial on longer routes needing refueling, like; by grounding itself in different locations that is central to West and Sub Saharan Africa and Asia (Jarach, 2017). By this, the organization does not have fear to lose out to its leading competitors by holding in Dubai. Thus, the choice of Dubai is a major contribution to the success of Emirates Airlines. Environmental and climate factors For the organizations in airline industry, it is very important to consider climate and environmental factors while making decision regarding location. The climate and environmental factors of Dubai are beneficial for Emirates Airlines. The airline was benefitted from comparatively good weather condition, aside from heat and occasional fog, the operations of airline stayed free of rain and snow falls, which delay in American and European airspaces (Kapferer, 2008). Increased Tourism The percentage of tourism in Dubai is increasing continuously with a significant growth rate. The government of Dubai enabled the incoming tourist flows by removing major requirements of visa and introducing marketing and promotional campaigns. In the year 2012, receipts from tourism is totaled approximately $10.4 billion that is more than other countries in Middle East. So, the selection of Dubai is beneficial for Emirates to get success in aviation industry (Kleymann and Serist, 2017). In the country, most of the tourists are travelling and departing via the flights of Emirates Airlines. This is one of the significant components under the location strategy framework for Emirates while making decision regarding Dubai. Thus, Dubai is playing an important role in the success of Emirates Airlines. SWOT Analysis In order to attain growth in Dubai, Emirates Airline has adopted and implemented a hub and spoke model, which is proven very beneficial for the organization and its operations in the country. The SWOT analysis of this hub and spoke model is stated below by considering different factors, i.e. strengths, weaknesses, opportunities and threats (Lawton, 2017). Strengths Most of the passengers of Emirates are simply connecting through DXB and organizational model of the company at its home airport is geared to serving to these flows of passengers of linking traffic. The company runs its hub and spoke model, under which it has established a single hub that is grounded on different arrival banks, i.e. followed by departures. It allows travelers to connect through a single hub among different points. This is enhancing the operations of airline, as all the operations are managed from one point. When it is about the success of Emirates Airlines, its business and operational model is always considered. This model at Emirates has resulted in the significant growth of airline over past few years (O'Connell, 2006). It is very beneficial for longer routes flights, which are managed from a single hub, i.e. Dubai. There are two major operational factors, which play an important role in this model, are hub of Emirates and its aircraft fleet. Hub and spoke model o f Emirates Airlines is supporting the organization in attaining higher competitive advantages over its competitors. Weaknesses The hub and spoke model is used by Emirates airlines all over the world, but this includes various weaknesses and issues, like; uneven utilization of human resources at Dubai hub and airport overcrowding during peak and seasonal times. These are the major weaknesses, which may impact the growth of Emirates in Dubai (OConnell, 2011). Opportunities This business model of the company has been offering several opportunities to Emirates Airlines in this competitive business environment. This model will assist in the development of Dubai as an airline and tourism hub. It is assisting the organization in connecting to all over the world. In addition, it will aid the organization in managing their operations in better way and enhancing its capacity and capability. The company may get various economic advantages by adopting this model. It assists the nation where the hub is situated and since the transit duration is generally some hours, so travelers will do shopping there at duty free thus enhancing its domestic revenues. In this way, it has positive impact and opportunities on economy of nation (Pearson and Merkert, 2014). Threats There are some threats, which impact the growth and operations of the Emirates Airlines. If there will be disruption in the flights, it may delay the entire hub. It can take many days in smoothening of these delays. So, effective operational management is an important process for managing the hub. There may be the issues related to connectivity, so that the people may feel disgruntled. It can challenge the brand image and reputation of Emirates Airlines in Dubai and around the world. Is Emirates Airlines still a Success Story Yes, Emirates Airlines is still a success story. The continuous growth and success of Emirates Airlines is making competitive pressure on its competitors all over the globe, like; Quantas, Qatar Airways etc. There are various factors at Emirates Airline, which are the reasons behind its continuous growth and success. These factors are like; location, culture, operations, leadership, internal strategic decision making etc. Emirates Airline recorded 2016 as another year of success and considerable growth around all the scales of networks in sense of development of route, growth of fleet and increased number of travelers (Riva, 2013). In this year, the president of company was very much satisfied with its growth. The below-given graph indicates the fleet growth of Emirates Airlines between the duration of 2000-2015. It is continuously its fleets and introducing new flights to increase its business operations to all over the world. The organization is implementing an organic growth strategy and it will continuously use this strategy and make development in commerce and tourism in Dubai. The major focus of the company is on offering excellent services and experiences to its customers and passengers. The company also had a significant year in customer operations. In the year 2016, it was awarded as Worlds best airlines by Skytrax. Now, it is adding to the online and digital business (Shaw, 2016). By this, it was able to connect with more than 8.8 million travelers and send 1.7 million messages. The facts and figures of current year indicate that company is experiencing a significant growth in the number of passengers and in terms of revenues. It is flying biggest fleets in the world, i.e. Boeing 777 and Airbus A380, which offer its customers comforts of the modern and very efficient aircraft in the skies. Now, the company has the command on up to 39% of the market share in the aviation industry (Riva, 2016). In the Asian airlines market, the company has seen most significant growth over other airlines. Emirates Airlines is principally successful due to its pricing strategies, which are very competitive and it utilizes them against its competitors. Thus, it can be analyzed that Emirates Airlines is experiencing a considerable growth and success in aviation industry in Dubai. Dubai is the best place for Emirates to operate its business in aviation sector. The facts and figures show that company is still a success story and will continue to remain in the future. Conclusion Thus, the above report concludes that Emirates Airline is a well-established and well-known airline in Dubai. There are various effective factors, which are driving the growth and success to the organization. These factors are such as; branding, finances, operations and customer services. It is adopting a hub and spoke model as its operational business model. This model is beneficial for the growth and success of Emirates. From the above case report, it can be analyzed that Emirates is the airline organization, which is experiencing continuous growth and success in competitive business environment. References Armstrong, G., Kotler, P., Harker, M. and Brennan, R. (2015).Marketing: an introduction. Pearson Education. Abeyratne R. (2013). Regulation of Air Transport: The Slumbering Sentinels. Montreal: Springer Belobaba, P., Odoni, A. and Barnhart, C. eds. (2015).The global airline industry. John Wiley Sons. Bamber, G.J., Gittell, J.H., Kochan, T.A. von Nordenflytch, A. (2009). Up in the Air: How Airlines Can Improve Performance by Engaging their Employees. Cornell University Press. Dudley, D. (2016). Is the Emirates Airlines Growth Story at the End? Retrieved from https://www.forbes.com/sites/dominicdudley/2016/11/11/is-the-emirates-airline-growth-story-at-an-end/#64b8d11e66d6. Grimme, W. (2011). The growth of Arabian airlines from a German perspectiveA study of the impacts of new air services to Asia.Journal of Air Transport Management,17(6), 333-338. Hazledine, T. (2011). Legacy carriers fight back: Pricing and product differentiation in modern airline marketing.Journal of Air Transport Management,17(2), 130-135. Homsombat, W., Lei, Z. and Fu, X. (2014). Competitive effects of the airlines-within-airlines strategyPricing and route entry patterns.Transportation Research Part E: Logistics and Transportation Review,63, pp.1-16. Jarach, D. (2017).Airport marketing: Strategies to cope with the new millennium environment. Routledge. Kapferer J. (2008). The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. London: Kogan Page Kleymann, B. and Serist, H. (2017).Managing strategic airline alliances. Routledge. Lawton, T.C. (2017).Cleared for take-off: structure and strategy in the low fare airline business. Routledge. O'Connell, J. F. (2006). The changing dynamics of the Arab Gulf based airlines and an investigation into the strategies that are making Emirates into a global challenger.World Review of Intermodal Transportation Research,1(1), 94-114. OConnell, J. F. (2011). The rise of the Arabian Gulf carriers: An insight into the business model of Emirates Airline.Journal of Air Transport Management,17(6), 339-346. Pearson, J. and Merkert, R. (2014). Airlines-within-airlines: A business model moving East.Journal of Air Transport Management,38, pp.21-26. Riva A. (2013). Emirates Airline is eating all other airlines lunch but is it here to stay? Available from: https://www.ibtimes.com/emirates-airline-eating-all-other-airlineslunch-it-here-stay-1472912. Shaw, S. (2016).Airline marketing and management. Routledge.